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Every day in the world there are millions of presentations being given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving an engaging, powerful, and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react to during a presentation. It will guide you to create presentations that are compelling and engaging. No matter what your current presentation skill level, whether beginner or polished, this book will show you how to go to the next level: how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. If you give presentations, you will want to read this book. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging presentations that match the way people think, work, and play.
Susan Weinschenk (Edgar, WI) has a Ph.D. in Psychology, and over 30 years of experience applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies and has written 5 books. Her two most recent are: 100 Things Every Designer Needs to Know About People, which followed Neuro Web Design: What makes them click?, both published by New Riders. Susan presents at national and international conferences, including South by Southwest, the Conversion Conference, and the Usability Professionals Association. Fortune 1000 companies bring her onsite for presentations, and she runs a popular blog: whatmakesthemclick.net
Table of Contents
1: (Intro): Why presentations are so important 2: How people listen and see 3: How to grab and hold people's attention 4: How people decide to take action 5: How people react to different media 6: How people react to the environment 7: How people react to your voice 8: How people react to your posture and gestures 9: How people react to the flow of your message 10:Your 90 day improvement plan