What is included with this book?
Tom Feltenstein is the CEO and founder of Power Marketing Academy, a leading consulting firm that consults and educates businesses in the industries of retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, trainings and speaking events. ??A visionary counselor to Fortune 500 companies and franchise organizations, Tom is a renowned keynote speaker, trainer and strategist. As a widely published author, he has written 12 books.??Prior to his distinguished 25 year trajectory as a consultant to Fortune 500 companies, Tom began his career with McDonald’s Corporation, rising up to become a senior-level marketing executive under Ray Kroc’s tutelage. He later served as senior vice-president for Bozell, an international multi-billion dollar advertising agency. ??He advocates taking care of you internal customers - your employees - so they become your marketing ambassadors. He foretold the end of mass marketing a decade before it became the new buzz. Tom is a people-person who preaches the path to success is the one that affords you the most influence, costs you the least, and offers the biggest payoff: a joyful life of uncommon success.