9780061763274

The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

by
  • ISBN13:

    9780061763274

  • ISBN10:

    0061763276

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 6/2/2010
  • Publisher: HarperCollins Publications

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Summary

What companies need to know—and do—to win and hold on to tomorrow's best employees

The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of these emerging workplace trends has created a generation of hyperconnected workers who are placing increased pressure on employers to overhaul their approach to talent management.

In The 2020 Workplace, human resources experts Jeanne C. Meister and Karie Willyerd offer a practical game plan companies can use to attract and keep these employees, and, in doing so, transform their organizations; achieve compelling business results, such as increased innovation and improved customer connectedness; and compete more effectively in the global marketplace.

Based on key findings from two surveys of global professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia, and NASA, this book shows how the social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees.

Jeanne C. Meister and Karie Willyerd include real-world examples of these practices in action, including a YouTube new-hire orientation contest, use of Twitter for sourcing job candidates, and a video game for new hires. In addition, the authors offer 20 predictions for the 2020 workplace and a glossary for those who have never texted, posted..

Table of Contents

Introduction: The 2020 Workplacep. 1
The Changing Workplace
Ten Forces Shaping the Future Workplace Nowp. 13
Multiple Generations @ Workp. 41
Practices in Action Today
Principles of 2020 Engagementp. 71
Social Recruiting Emergesp. 93
Über-connect Your Organizationp. 121
The Social Learning Ecosystemp. 153
Accelerated Leadershipp. 185
Envisioning The 2020 Workplace
Twenty Predictions for the 2020 Workplacep. 213
Get Ready for the Future Workplacep. 235
Acknowledgmentsp. 257
Glossary of Social Media Termsp. 261
Glossary of Web 2.0 Resourcesp. 267
Notesp. 273
Indexp. 287
Table of Contents provided by Ingram. All Rights Reserved.

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Customer Reviews

Must Read to plan your future strategy August 6, 2011
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This is a must read for all business leaders and HR professionals. It's filled with solid research brought to life with some really compelling stories and complete with a step-by-step, practical guide to get started now to be ready for today's workforce and the future.
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The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today: 4 out of 5 stars based on 1 user reviews.

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