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21st Century Business: Intro to Business

by
Edition:
2nd
ISBN13:

9780538740661

ISBN10:
0538740663
Format:
Paperback
Pub. Date:
2/18/2010
Publisher(s):
Cengage Learning
List Price: $41.95

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Summary

The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today's business world. The Introduction to Business Learner Guide covers today's most relevant business topics such as how business has been affected by the global economic crisis and recovery as well as global environmental issues. The roles of marketing and human resources management are also incorporated into this Learner Guide.

Table of Contents

The Economic Environment
Market Economies
Make Decisions
Healthy Economies
Participate in an Economy
Businesses in Our Economy
Business Activities
Business Ownership
Effective Marketing
Management and Leadership
Small Business Management
Business Leadership
Human Resources Management
The Global Economy
International Business
Government in the U.S. Economy
Business Ethics and Social Responsibility
The Role of Consumers
Consumer Information
Consumer Decisions
Consumer Rights and Responsibilities
Financial Management
Financial Institutions
Financial Services
Financial Planning
Credit Basics
Credit Costs and Laws
Table of Contents provided by Publisher. All Rights Reserved.


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