30 Day MBA : Your Fast Track Guide to Business Success

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 9/28/2011
  • Publisher: Kogan Page Ltd
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The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. It covers all the essential elements taught at top business schools, including accounting, business history, finance, marketing, organisational behaviour and strategy. This second edition of the best-selling book now includes a thorough explanation and examples of the #x18;break-even analysis,#x19; used by MBAs for making cost, volume, pricing and profit decisions. Along with new case studies and analysis on the emergence of brands in developing countries, The 30 Day MBA will equip you with the knowledge and confidence to take part in decision making within your company and put you on an equal footing with MBA graduates. For a fraction of the cost, it places MBA skills within reach of all professionals in both large and small organisations.

Author Biography

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the United Kingdom, the United States, Canada, Australia, the Far East and throughout Europe. Currently a visiting fellow at Cranfield University, he is also the author of The Business Plan Workbook, Financial Management for the Small Business and Starting a Business from Home as well as The 30 Day MBA in Business Finance, The 30 Day MBA in international Business and The 30 Day MBA in Marketing (all published by Kogan Page).

Table of Contents

List of figuresp. viii
List of tablesp. x
Introductionp. 1
Accountingp. 13
The rules of the gamep. 14
Fundamental conventionsp. 14
Accounting conventionsp. 18
The rule makersp. 19
Bookkeeping - the way transactions are recordedp. 20
Cash flowp. 22
The profit and loss account (income statement)p. 25
The balance sheetp. 29
Filing accountsp. 34
Financial ratiosp. 36
Analysing accountsp. 37
Accounting ratiosp. 38
Getting company accountsp. 46
Ratio analysis spreadsheetsp. 47
Break-even analysisp. 47
Financep. 58
Sources of fundsp. 59
How gearing worksp. 59
Borrowed moneyp. 61
Banksp. 62
Bonds, debentures and mortgagesp. 65
Asset-backed financiersp. 66
Equityp. 67
Sources of equity capitalp. 69
Hybridsp. 76
Cost of capitalp. 77
Investment decisionsp. 80
Budgets and variancesp. 85
Marketingp. 89
Getting the measure of marketsp. 90
Understanding customersp. 94
Segmenting marketsp. 98
The marketing mixp. 102
Sellingp. 119
Negotiatingp. 121
Market researchp. 121
Organizational behaviourp. 31
Strategy vs structure, people and systemsp. 132
Structures - the optionsp. 133
Building and running a teamp. 140
The board of directorsp. 141
Peoplep. 143
Motivationp. 151
Leadershipp. 154
Managementp. 157
Delegation: the essential management skillp. 162
Systemsp. 164
Managing changep. 168
Business historyp. 173
How business history is studied in business schoolsp. 174
Babylon and beyond (4000 bc-1000 ad)p. 175
Mediaeval merchants (1000-1700)p. 179
The era of ventures (1700-1900)p. 181
Business lawp. 185
Corporate structuresp. 186
Employment lawp. 190
Employment legislationp. 193
Intellectual propertyp. 196
Principles of taxationp. 200
Economicsp. 205
Schools of economic thoughtp. 206
Micro vs macroeconomicsp. 207
Market structuresp. 208
Essential economicsp. 209
Business cyclesp. 211
Inflationp. 215
Economic policy and toolsp. 217
More concernsp. 220
Entrepreneurshipp. 223
Why entrepreneurship mattersp. 223
Who make good entrepreneurs?p. 225
Entrepreneurial categoriesp. 227
Entrepreneurship in practicep. 230
Ethics and social responsibilityp. 232
Teaching ethics and social responsibility in business schoolsp. 233
Owners vs directors: the start of the ethical tug of warp. 234
Understanding stakeholdersp. 236
Mapping out the stakeholdersp. 237
Assessing obligationsp. 237
Stakeholder strategiesp. 239
Implementing ethical and responsible strategiesp. 239
Does being ethical pay off?p. 242
Operations managementp. 244
Outsourcing and the value chainp. 245
Production methods and controlp. 246
Inventory managementp. 251
Qualityp. 253
Information technologyp. 254
Quantitative and qualitative research and analysisp. 257
Quantitative research and analysisp. 258
Qualitative research and analysisp. 266
Triangulationp. 269
Strategyp. 271
Devising strategy - the overviewp. 273
The experience (or learning) curvep. 274
Differentiationp. 277
Focusp. 277
Industry analysisp. 279
Shaping strategy - tools and techniquesp. 280
Implementing strategy - business plansp. 285
What business are you really in?p. 288
Indexp. 289
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