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What version or edition is this?
This is the 11th edition with a publication date of 1/19/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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ABC's of Relationship Selling through Service 11e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.
Table of Contents
|Selling as a Profession|
|The Life, Times, and Career of the Professional Salesperson|
|Ethics First...Then Customer Relationships|
|Preparation for Relationship Selling|
|The Psychology of Selling: Why People Buy|
|Communication for Relationship Building: It's Not All Talk|
|Sales Knowledge: Customers, Products, Technologies|
|The Relationship Selling Process|
|Prospecting--The Lifeblood of Selling|
|Planning the Sales Call Is a Must!|
|Carefully Select Which Sales Presentation Method to Use|
|Begin Your Presentation Strategically|
|Elements of a Great Sales Presentation|
|Welcome Your Prospect's Objections|
|Closing Begins the Relationship|
|Service and Follow-Up for Customer Retention|
|Time and Territory Management: Keys to Success|
|Time, Territory, and Self-Management: Keys to Success|
|Sales Call Role-Plays|
|Personal Selling Experiential Exercises|
|Answers to Crossword Puzzles|
|Glossary of Selling Terms|
|Table of Contents provided by Publisher. All Rights Reserved.|