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Access : Introduction to Travel and Tourism,9781401809881
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Access : Introduction to Travel and Tourism

by
Edition:
1st
ISBN13:

9781401809881

ISBN10:
140180988X
Format:
Paperback
Pub. Date:
11/1/2004
Publisher(s):
Cengage Learning

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    Access: Introduction to Travel and Tourism





Summary

This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an evergreen” approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.

Table of Contents

Going Places: An Overview of the Travel Industry
1(22)
Some Definitions
8
Sidebar: Work or Pleasure?
4(1)
Other Travel Terminology
5(1)
Sidebar: Technology and Travel
6(1)
Sectors of the Travel Industry
6(7)
Sidebar: Analyze This
11(1)
Sidebar: Career Opportunities in Travel
12(1)
How Travel Is Sold
13(3)
Distributing the Travel Product
14(1)
Sidebar: Commodity or Experience?
15(1)
Why People Travel
16(2)
Plog's Continuum
16(1)
Sidebar: Seasonality
17(1)
Sidebar: Key Web sites
18(1)
Questions for Discussion
19(1)
Activity 1: Why and Who?
20(1)
Activity 2: Your Future, Maybe
21(2)
Ribbons in the Sky: The Air Transportation Industry
23(24)
The Aviation System
25(6)
Controlling the Skies---and More
25(1)
Air Service and Routes
26(1)
Flight Types and Routes
27(3)
Hubs and Spokes
30(1)
Sidebar: Some Major Airline Hubs for Domestic Flights
31(1)
Aircraft
31(7)
Sidebar: Narrow vs. Wide
32(2)
Sidebar: Unusual Aircraft
34(1)
Pitch, Width, and Recline
34(1)
Classes of Service
34(2)
Seating Assignments
36(1)
Sidebar: Overbooking
37(1)
The Airlines
38(4)
Major U.S. Airlines
38(1)
Secondary Airlines
39(1)
Low-Fare Airlines
39(2)
Regional Airlines
41(1)
Sidebar: Telling Terms
42(1)
Sidebar: Key Web sites
42(1)
Questions for Discussion
43(1)
Activity 1: What's It Like
44(1)
Activity 2: Flying the Net
45(2)
Taking to the Skies: Airports, Airfares, and Air Tickets
47(20)
The Airport Experience
48(3)
Airport and Aviation Management
51(9)
Sidebar: Do You Know the Code?
52(1)
Airfares
53(2)
Sidebar: Great Fare, But There's a Catch
55(2)
Fares and Ticketing
57(2)
Who Sells Air Tickets?
59(1)
Sidebar: Careers in the Air Industry
59(1)
More This and That
60(3)
Sidebar: Key Web sites
63(1)
Questions for Discussion
64(1)
Activity 1: What's Your Priority?
65(1)
Activity 2: Getting to Africa
66(1)
Homes Away from Home: The Hospitality Industry
67(26)
Kinds of Accommodations
68(1)
Hotels
69(4)
Resort Hotels
69(2)
Business Hotels
71(1)
All-Suite Hotels
71(1)
Sidebar: Telling Terms
72(1)
Other Kinds of Lodging
73(2)
Who Owns Lodging Facilities?
75(3)
Brands and Brand Families
76(1)
Sidebar: How Does It Rate?
77(1)
What Rooms Cost
78(4)
Sidebar: Are Meals Included?
81(1)
How Lodging Is Sold
82(2)
Hotel Booking Procedures
83(1)
Sidebar: Careers in Lodging
84(1)
More This and That
84(1)
Food Services
85(5)
Key Terms
85(2)
Types of Service
87(1)
Sidebar: Careers in the Food Services Industry
88(1)
This and That
89(1)
Sidebar: Key Web sites
89(1)
Questions for Discussion
90(1)
Activity 1: Coming to a Hotel Near You
91(1)
Activity 2: And on Our Tour Menu Today
92(1)
Dealing with Dreams: The Travel Agency Industry
93(20)
A Travel Agent's Value
94(3)
A Travel Agent is More Skilled at Finding the Best Travel Solution
94(1)
A Travel Agent Can Find the Best Deal
95(1)
Sidebar: Telling Terms
95(1)
A Travel Agent Saves Time and Trouble
96(1)
A Travel Agent is Accountable
96(1)
A Travel Agent Knows Suppliers Better
96(1)
A Travel Agent Knows Destinations Better
97(1)
A Travel Agent is Largely Impartial
97(1)
Kinds of Travel Agencies
97(5)
Conventional, Full-Service Agencies
97(1)
Sidebar: What Are Your Credentials?
98(2)
Sidebar: What Should an Agency Be?
100(1)
Online Agency
100(1)
Specialized Agency
100(1)
Home-Based Agencies
101(1)
Sidebar: Appointed Agencies
102(1)
Corporate Travel Management
102(1)
Travel Agent: Sales- or Service-person?
103(3)
Sidebar: For Work or Pleasure?
104(1)
Sidebar: Careers in the Travel Agent Industry
105(1)
How Agents Obtain Information
106(2)
Sidebar: Resources
106(2)
Sidebar: The Expert Is In
108(1)
More This and That
108(1)
Sidebar: Key Web sites
109(1)
Questions for Discussion
110(1)
Activity 1: Searching
111(1)
Activity 2: Let Your Fingers Do the Walking
112(1)
Better by the Bunch: The Tour Industry Today
113(20)
Kinds of Tours
114(8)
Escorted Tours
115(1)
Sidebar: Popularity Contest
116(1)
Sidebar: The Downside of Tour Managing
117(1)
Hosted Tours
117(1)
Independent and Fly-Drive Tours
118(1)
Sidebar: The Name Game
119(1)
City, Site, and Personal Tours
119(1)
Other Types of Tours
119(4)
Sidebar: Telling Terms
123
Who Owns Tour Companies?
122(1)
Why People Take Tours
123(3)
Time and Money
123(1)
Quest for Knowledge
124(1)
Camaraderie
124(1)
Sidebar: Get on the Bus
125(1)
Lack of Options
126(1)
What Determines Price?
126(1)
Sidebar: Touring for the Rich and Famous
127(1)
How Tours Are Sold
127(1)
Sidebar: Careers in the Tour Industry
128(1)
More This and That
128(1)
Sidebar: Key Web sites
129(1)
Questions for Discussion
130(1)
Activity 1: How Outgoing Are You?
131(1)
Activity 2: Touring the Internet
132(1)
Magic at Sea: The Cruise Industry
133(28)
Why People Cruise
134(6)
Sidebar: Jumping the Barriers
137(3)
Kinds of Cruise Lines and Ships
140(2)
Sidebar: Big, Bigger, and Biggest
142(1)
The Ship Experience
142(3)
Before You Sail
142(1)
Sidebar: A Western Caribbean Itinerary
143(1)
Bon Voyage
143(1)
At-Sea Days
144(1)
In-Port Days
145(1)
The End of the Cruise
145(1)
Who Owns Cruise Lines
145(5)
Sidebar: Career Opportunities in the Cruise Industry
148(2)
What Cruises Cost
150(1)
Pre-, Post-, and Off-Ship Experiences
151(4)
Precruise and Postcruise Packages
151(1)
Intermediary Port Stops and Shore Excursions
151(3)
Sidebar: Telling Terms
154(1)
How Cruises Are Sold
155(1)
More This and That
156(1)
Sidebar: Key Web sites
156(1)
Questions for Discussion
157(1)
Activity 1: Interviewing a Cruiser
158(1)
Activity 2: Profiling the Lines
159(2)
Extra Specials: Other Segments of the Travel Industry
161(26)
Car Rentals
162(9)
Car Rental Motivations
162(2)
The Business of Car Rentals
164(1)
Car Rental Brands
165(1)
Sidebar: Join the Club
165(1)
What Car Rentals Cost
165(1)
Sidebar: Telling Terms
166(3)
Sidebar: Cover Me!
169(1)
How Car Rentals Are Sold
170(1)
This and That
170(1)
Sidebar: Careers at Car Rental Companies
171(1)
Rail Travel
171(7)
Kinds of Rail Travel
171(2)
Sidebar: Amtrak and VIA Rail Canada
173(1)
Why People Travel by Rail
173(1)
Sidebar: Rail Passes
174(1)
The Onboard Experience
175(1)
Foreign Rail Experiences
176(1)
Sidebar: Careers in Rail Travel
177(1)
This and That
177(1)
Destination Marketing Organizations
178(2)
Sidebar: DMOs, Big and Small
178(2)
How DMOs Are Funded
180(1)
Miscellaneous Travel Suppliers
180(3)
Meetings and Conventions
180(1)
Sidebar: Insuring Travel
181(1)
Shopping Venues
182(1)
Attractions
183(1)
Sidebar: Key Web sites
183(1)
Questions for Discussion
184(1)
Activity 1: Bon Voyage and Buon Viaggio
185(1)
Activity 2: Motoring Around Los Angeles
186(1)
Making Connections: How to Market, Sell to, and Serve the Traveling Public
187(22)
Marketing the Travel Product
188(4)
More Definitions
189(1)
The Major Steps of Marketing
190(1)
Sidebar: Telling Terms
191(1)
Selling Travel
192(9)
Transactional Selling
192(2)
Consultative Selling
194(1)
Sidebar: What Kind of Question Is That?
195(2)
Sidebar: Here's How It's Done
197(3)
Other Kinds of Travel Sales
200(1)
Serving the Traveling Public
201(3)
Delivering Great Service
201(3)
Sidebar: Automated Service
204(1)
More This and That
204(2)
Questions for Discussion
206(1)
Activity 1: Analyzing Your Travel Agent
207(1)
Activity 2: Not Just the Travel Business
208(1)
Here, There, Almost Anywhere: The Geography of Travel
209(26)
A Little Information About Maps
210(3)
The Winds of Travel
213(1)
Bodies of Water
213(1)
Landforms
214(1)
The Nations We Visit
215(14)
Sidebar: Telling Terms
217(1)
North America
217(2)
South America
219(1)
Europe
220(3)
Sidebar: Careers and Geography
223(1)
Africa
223(2)
The Middle East
225(1)
Asia
226(2)
Australia, New Zealand, and the South Pacific
228(1)
Conclusion
229(1)
Sidebar: Key Web sites
230(1)
Questions for Discussion
231(1)
Activity 1: Researching the World
232(2)
Activity 2: Your Travel Dreams
234(1)
This and That
235(21)
Travel and the Internet
236(5)
Web sites
236(3)
Sidebar: Telling Terms
239(1)
Strengths of Web-Based Technology
239(1)
Weaknesses of Web-Based Technology
240(1)
Sidebar: Who's Buying?
241(1)
More This and That
241(1)
Crossing Borders
242(3)
Documents
242(2)
Immigration and Customs
244(1)
Cost, Currencies, and Exchange Rates
245(4)
Sidebar: Where's the Third World
246(1)
Exchange Rates
246(1)
Exchanging Money---and Paying for Things with It
247(2)
More About Currency and Exchange
249(1)
Health Concerns
249(1)
Safety and Security Issues
250(2)
Transportation Security
251(1)
The Future
252(1)
Sidebar: Key Web sites
253(1)
Questions for Discussion
254(1)
Activity 1: Predicting the Future
255(1)
Activity 2: Looking Back
256


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