Access : Introduction to Travel and Tourism

by Mancini,Marc

• ISBN13: 9781401809881
• ISBN10: 140180988X
• Format: Paperback
• Copyright: 2004-11-01
• Publisher: Cengage Learning

Summary

This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an evergreen” approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.

Table of Contents

Going Places: An Overview of the Travel Industry	1	(22)
Some Definitions	8
Sidebar: Work or Pleasure?	4	(1)
Other Travel Terminology	5	(1)
Sidebar: Technology and Travel	6	(1)
Sectors of the Travel Industry	6	(7)
Sidebar: Analyze This	11	(1)
Sidebar: Career Opportunities in Travel	12	(1)
How Travel Is Sold	13	(3)
Distributing the Travel Product	14	(1)
Sidebar: Commodity or Experience?	15	(1)
Why People Travel	16	(2)
Plog's Continuum	16	(1)
Sidebar: Seasonality	17	(1)
Sidebar: Key Web sites	18	(1)
Questions for Discussion	19	(1)
Activity 1: Why and Who?	20	(1)
Activity 2: Your Future, Maybe	21	(2)
Ribbons in the Sky: The Air Transportation Industry	23	(24)
The Aviation System	25	(6)
Controlling the Skies---and More	25	(1)
Air Service and Routes	26	(1)
Flight Types and Routes	27	(3)
Hubs and Spokes	30	(1)
Sidebar: Some Major Airline Hubs for Domestic Flights	31	(1)
Aircraft	31	(7)
Sidebar: Narrow vs. Wide	32	(2)
Sidebar: Unusual Aircraft	34	(1)
Pitch, Width, and Recline	34	(1)
Classes of Service	34	(2)
Seating Assignments	36	(1)
Sidebar: Overbooking	37	(1)
The Airlines	38	(4)
Major U.S. Airlines	38	(1)
Secondary Airlines	39	(1)
Low-Fare Airlines	39	(2)
Regional Airlines	41	(1)
Sidebar: Telling Terms	42	(1)
Sidebar: Key Web sites	42	(1)
Questions for Discussion	43	(1)
Activity 1: What's It Like	44	(1)
Activity 2: Flying the Net	45	(2)
Taking to the Skies: Airports, Airfares, and Air Tickets	47	(20)
The Airport Experience	48	(3)
Airport and Aviation Management	51	(9)
Sidebar: Do You Know the Code?	52	(1)
Airfares	53	(2)
Sidebar: Great Fare, But There's a Catch	55	(2)
Fares and Ticketing	57	(2)
Who Sells Air Tickets?	59	(1)
Sidebar: Careers in the Air Industry	59	(1)
More This and That	60	(3)
Sidebar: Key Web sites	63	(1)
Questions for Discussion	64	(1)
Activity 1: What's Your Priority?	65	(1)
Activity 2: Getting to Africa	66	(1)
Homes Away from Home: The Hospitality Industry	67	(26)
Kinds of Accommodations	68	(1)
Hotels	69	(4)
Resort Hotels	69	(2)
Business Hotels	71	(1)
All-Suite Hotels	71	(1)
Sidebar: Telling Terms	72	(1)
Other Kinds of Lodging	73	(2)
Who Owns Lodging Facilities?	75	(3)
Brands and Brand Families	76	(1)
Sidebar: How Does It Rate?	77	(1)
What Rooms Cost	78	(4)
Sidebar: Are Meals Included?	81	(1)
How Lodging Is Sold	82	(2)
Hotel Booking Procedures	83	(1)
Sidebar: Careers in Lodging	84	(1)
More This and That	84	(1)
Food Services	85	(5)
Key Terms	85	(2)
Types of Service	87	(1)
Sidebar: Careers in the Food Services Industry	88	(1)
This and That	89	(1)
Sidebar: Key Web sites	89	(1)
Questions for Discussion	90	(1)
Activity 1: Coming to a Hotel Near You	91	(1)
Activity 2: And on Our Tour Menu Today	92	(1)
Dealing with Dreams: The Travel Agency Industry	93	(20)
A Travel Agent's Value	94	(3)
A Travel Agent is More Skilled at Finding the Best Travel Solution	94	(1)
A Travel Agent Can Find the Best Deal	95	(1)
Sidebar: Telling Terms	95	(1)
A Travel Agent Saves Time and Trouble	96	(1)
A Travel Agent is Accountable	96	(1)
A Travel Agent Knows Suppliers Better	96	(1)
A Travel Agent Knows Destinations Better	97	(1)
A Travel Agent is Largely Impartial	97	(1)
Kinds of Travel Agencies	97	(5)
Conventional, Full-Service Agencies	97	(1)
Sidebar: What Are Your Credentials?	98	(2)
Sidebar: What Should an Agency Be?	100	(1)
Online Agency	100	(1)
Specialized Agency	100	(1)
Home-Based Agencies	101	(1)
Sidebar: Appointed Agencies	102	(1)
Corporate Travel Management	102	(1)
Travel Agent: Sales- or Service-person?	103	(3)
Sidebar: For Work or Pleasure?	104	(1)
Sidebar: Careers in the Travel Agent Industry	105	(1)
How Agents Obtain Information	106	(2)
Sidebar: Resources	106	(2)
Sidebar: The Expert Is In	108	(1)
More This and That	108	(1)
Sidebar: Key Web sites	109	(1)
Questions for Discussion	110	(1)
Activity 1: Searching	111	(1)
Activity 2: Let Your Fingers Do the Walking	112	(1)
Better by the Bunch: The Tour Industry Today	113	(20)
Kinds of Tours	114	(8)
Escorted Tours	115	(1)
Sidebar: Popularity Contest	116	(1)
Sidebar: The Downside of Tour Managing	117	(1)
Hosted Tours	117	(1)
Independent and Fly-Drive Tours	118	(1)
Sidebar: The Name Game	119	(1)
City, Site, and Personal Tours	119	(1)
Other Types of Tours	119	(4)
Sidebar: Telling Terms	123
Who Owns Tour Companies?	122	(1)
Why People Take Tours	123	(3)
Time and Money	123	(1)
Quest for Knowledge	124	(1)
Camaraderie	124	(1)
Sidebar: Get on the Bus	125	(1)
Lack of Options	126	(1)
What Determines Price?	126	(1)
Sidebar: Touring for the Rich and Famous	127	(1)
How Tours Are Sold	127	(1)
Sidebar: Careers in the Tour Industry	128	(1)
More This and That	128	(1)
Sidebar: Key Web sites	129	(1)
Questions for Discussion	130	(1)
Activity 1: How Outgoing Are You?	131	(1)
Activity 2: Touring the Internet	132	(1)
Magic at Sea: The Cruise Industry	133	(28)
Why People Cruise	134	(6)
Sidebar: Jumping the Barriers	137	(3)
Kinds of Cruise Lines and Ships	140	(2)
Sidebar: Big, Bigger, and Biggest	142	(1)
The Ship Experience	142	(3)
Before You Sail	142	(1)
Sidebar: A Western Caribbean Itinerary	143	(1)
Bon Voyage	143	(1)
At-Sea Days	144	(1)
In-Port Days	145	(1)
The End of the Cruise	145	(1)
Who Owns Cruise Lines	145	(5)
Sidebar: Career Opportunities in the Cruise Industry	148	(2)
What Cruises Cost	150	(1)
Pre-, Post-, and Off-Ship Experiences	151	(4)
Precruise and Postcruise Packages	151	(1)
Intermediary Port Stops and Shore Excursions	151	(3)
Sidebar: Telling Terms	154	(1)
How Cruises Are Sold	155	(1)
More This and That	156	(1)
Sidebar: Key Web sites	156	(1)
Questions for Discussion	157	(1)
Activity 1: Interviewing a Cruiser	158	(1)
Activity 2: Profiling the Lines	159	(2)
Extra Specials: Other Segments of the Travel Industry	161	(26)
Car Rentals	162	(9)
Car Rental Motivations	162	(2)
The Business of Car Rentals	164	(1)
Car Rental Brands	165	(1)
Sidebar: Join the Club	165	(1)
What Car Rentals Cost	165	(1)
Sidebar: Telling Terms	166	(3)
Sidebar: Cover Me!	169	(1)
How Car Rentals Are Sold	170	(1)
This and That	170	(1)
Sidebar: Careers at Car Rental Companies	171	(1)
Rail Travel	171	(7)
Kinds of Rail Travel	171	(2)
Sidebar: Amtrak and VIA Rail Canada	173	(1)
Why People Travel by Rail	173	(1)
Sidebar: Rail Passes	174	(1)
The Onboard Experience	175	(1)
Foreign Rail Experiences	176	(1)
Sidebar: Careers in Rail Travel	177	(1)
This and That	177	(1)
Destination Marketing Organizations	178	(2)
Sidebar: DMOs, Big and Small	178	(2)
How DMOs Are Funded	180	(1)
Miscellaneous Travel Suppliers	180	(3)
Meetings and Conventions	180	(1)
Sidebar: Insuring Travel	181	(1)
Shopping Venues	182	(1)
Attractions	183	(1)
Sidebar: Key Web sites	183	(1)
Questions for Discussion	184	(1)
Activity 1: Bon Voyage and Buon Viaggio	185	(1)
Activity 2: Motoring Around Los Angeles	186	(1)
Making Connections: How to Market, Sell to, and Serve the Traveling Public	187	(22)
Marketing the Travel Product	188	(4)
More Definitions	189	(1)
The Major Steps of Marketing	190	(1)
Sidebar: Telling Terms	191	(1)
Selling Travel	192	(9)
Transactional Selling	192	(2)
Consultative Selling	194	(1)
Sidebar: What Kind of Question Is That?	195	(2)
Sidebar: Here's How It's Done	197	(3)
Other Kinds of Travel Sales	200	(1)
Serving the Traveling Public	201	(3)
Delivering Great Service	201	(3)
Sidebar: Automated Service	204	(1)
More This and That	204	(2)
Questions for Discussion	206	(1)
Activity 1: Analyzing Your Travel Agent	207	(1)
Activity 2: Not Just the Travel Business	208	(1)
Here, There, Almost Anywhere: The Geography of Travel	209	(26)
A Little Information About Maps	210	(3)
The Winds of Travel	213	(1)
Bodies of Water	213	(1)
Landforms	214	(1)
The Nations We Visit	215	(14)
Sidebar: Telling Terms	217	(1)
North America	217	(2)
South America	219	(1)
Europe	220	(3)
Sidebar: Careers and Geography	223	(1)
Africa	223	(2)
The Middle East	225	(1)
Asia	226	(2)
Australia, New Zealand, and the South Pacific	228	(1)
Conclusion	229	(1)
Sidebar: Key Web sites	230	(1)
Questions for Discussion	231	(1)
Activity 1: Researching the World	232	(2)
Activity 2: Your Travel Dreams	234	(1)
This and That	235	(21)
Travel and the Internet	236	(5)
Web sites	236	(3)
Sidebar: Telling Terms	239	(1)
Strengths of Web-Based Technology	239	(1)
Weaknesses of Web-Based Technology	240	(1)
Sidebar: Who's Buying?	241	(1)
More This and That	241	(1)
Crossing Borders	242	(3)
Documents	242	(2)
Immigration and Customs	244	(1)
Cost, Currencies, and Exchange Rates	245	(4)
Sidebar: Where's the Third World	246	(1)
Exchange Rates	246	(1)
Exchanging Money---and Paying for Things with It	247	(2)
More About Currency and Exchange	249	(1)
Health Concerns	249	(1)
Safety and Security Issues	250	(2)
Transportation Security	251	(1)
The Future	252	(1)
Sidebar: Key Web sites	253	(1)
Questions for Discussion	254	(1)
Activity 1: Predicting the Future	255	(1)
Activity 2: Looking Back	256