ACSM's Career and Business Guide for the Fitness Professional

by Unknown
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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2/8/2012
  • Publisher: LWW
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ACSM's Career and Business Guide for the Fitness Professionalcovers the practical aspects of running a successful fitness business and having a successful fitness career. Fitness professionals will have the information they need to start planning their own business and make wise career choices. The book is designed to be very practical and provides forms and succinct how-to instructions for successful business planning.

Table of Contents

Preface Part I Chapter 1 The Fitness Professional\u2019s Career Chapter 2 Technicians and Clinicians Chapter 3 Sales Chapter 4 Marketing Chapter 5 Service - The Hospitality Paradigm Chapter 6 Operations, Administration and Management Chapter 7 Business Policy Development and Risk Management Part II Chapter 8 Business Owner Operator Chapter 9 Developing a Business Plan Chapter 10 Structuring the Business Plan Chapter 11 Developing a Marketing Plan Chapter 12 Developing a Financial Plan Chapter 13 Selling Your Dream Part III – Business Plan, Budgets, and Presentation       Business Plan Demographics Competition Survey             Capital and Startup Budget             Five Year Operating Budget             Business Plan Presentation

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