What is included with this book?
Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.
Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.
After reading this book, marketers will understand:
• The basics of content management in Adobe Experience Manager
• How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products
• How to manage dynamic content that is targeted to specific audiences
• The fundamental concepts that will help to create a smooth implementation
Ch 1: The Basics
Ch 2: Evaluating AEM
Ch 3: Managing Content
Ch 4: Digital Asset Management
Ch 5: Metadata and Tagging
Ch 6 Multilingual Content
Ch 7: Workflows
Ch 8: Social Communities
Ch 9: E-Commerce
Ch 10: Mobile for Marketers
Ch 11: Architecture Basics
Ch 12: Administration Basics
Ch 13: Web Analytics
Ch 14: Marketing Campaign Management
Ch 15: Dynamic Content
Ch 16: Integrating AEM
Ch 17: Technical Basics
Ch 18: Defining Requirements
Ch 19: User Experience Design
Ch 20: The Implentation Process
Ryan Lunka has worked as a solution consultant with various parts of Adobe’s enterprise customer experience management technologies. He currently works with CITYTECH, Inc., an Adobe Experience Manager implementation partner in Chicago. He received a Bachelor of Business Administration from Ohio University with a focus in management information systems, and a graduate degree in information strategy, systems, and technology from Muskingum University. He has a passion for digital strategy and web technologies and a deep understanding of the business value of the Adobe Digital Marketing suite.
What this book is.Targeted to the marketer/business person
Understand the business value of CQUnderstand the basic concepts for using CQ
Understand the concept of a platform
A starting point
What this book is not.A technical reference
An implementer’s guide (no code)
A bible of all that is CQ
A sales book
Why I wrote this book.Part I: Understanding CQ Chapter 1: The Basics
What is Web Content Management?
The Adobe approach to digital marketing
The Adobe Digital Marketing Suite
What is CQ?
History of CQChapter 2: Is CQ right for you?
What CQ is good for.What CQ is not good for.
General Web Presence
Extranet/Community SitePart II: Execute with CQ Chapter 4: User Roles
Other Possible RolesChapter 5: Managing Content
Patterns of content inheritance
Chapter 6: Digital Asset Management
Intro to concept
Why to use/Why notChapter 7: Metadata and Tagging
The importance of metadata and tagging
Other metadataChapter 8: Multi-site Management
Blueprinting/Roll OutChapter 9: Multilingual Content
Different Patterns for Multilingual ContentChapter 10: Workflows
Why are they important?
What you should/shouldn’t do with workflows.Chapter 11: Social Integration Chapter 12: E-Commerce Integration Chapter 13: Mobile Chapter 14: Email Marketing Chapter 15: Advanced Configuration
OSGi/Apache FelixChapter 16: Architecture Basics
The dispatcher and web server
ReplicationPart III: Optimizing CQ Chapter 17: Introduction to Adobe Cloud Services
Digital Marketing Cloud
Cloud ManagerChapter 18: Web Analytics
Google Analytics IntegrationChapter 19: Multivariate Testing and Targeted Content
Personalization with AEM
Personalization with AEM and Test&TargetChapter 20: Dynamic Digital Assets Chapter 21: Optimizing Search Part IV: Implementing CQ Chapter 22: Basic Technical Information
RESTChapter 23: Developing Requirements
You are not implementing a website!
Defining Page Templates
What other products will you use?Chapter 24: User Experience Design
Designing for a component model
Importance of Information Architecture
Mobile site v. responsiveChapter 25: The Development Process
Environment WorkflowAgile Development = Agile Marketing