Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts.
Part I: WHO?
Chapter 1: AUDIENCE
Understanding What Types of Communication Will Be Most Effective for Your Audience
Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience
How to Estimate Your Audience’s Personality Types
How to Match Your Presentation Design to Different Personality Types in the Same Audience
Additional Information About Your Audience
Part II: WHAT?
Why You Should Have Specific Presentation Objectives
Why Discuss Problem Solving in a Book About Presentations
Why You Should Always Focus Your Presentation on an
You Do Need Evidence!
The Reality Principle: Show Concrete and Specific Data Whenever Possible
Chapter 2: OBJECTIVE
Setting a Measurable Objective for Your Presentation
Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation
The Typical—and Wrong—Way to Set Presentation Objectives
Developing Effective Presentation Objectives
The Curse of the “Update” Presentation
How Do You Know Whether You Have Set the Right Objectives?
Chapter 3: PROBLEM SOLUTION
Articulating the Audience’s Business Problem and Your Proposed Solution to It
Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving
Choosing the Right Problem
Crafting Your Solution
Chapter 4: EVIDENCE
Marshalling Your Evidence
Step 4: List All the Information That You Think You May Need to Include in Your Presentation
What Kinds of Evidence Should You Include?
Is There Any Kind of Evidence That You Should Exclude?
Where Do You Find All This Evidence?
PART IIIA: HOW?
Chapter 5: ANECDOTES
Assembling the Anecdotes That Will Illustrate Your Evidence
Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points
What Kind of Stories Should You Use in Your Presentation?
How to Tell a Story Using the Seven Basic Plots
Where to Find Useful Stories
Chapter 6: STORY
Sequencing Your Evidence
Step 6: Sequence Your Information So That It Tells a Compelling Story
The Structure of All Effective Stories
Using the S.Co.R.E.™ Method to Sequence Your Evidence
What to Do with What Doesn’t Fit into Your Storyline—The Role of the Appendix
Part IIIB: HOW TO SHOW YOUR STORY
Should You Use Visual Aids?
Should You Use PowerPoint?
Should Each Slide Have Seven Bullets and Seven Words Per Bullet?
Chapter 7: VISUALS
Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts
Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation
What Kinds of Graphics Should You Use?
Should You Use Clip Art?
How Do You Decide Which Type of Chart Will Best Communicate Your Data?
Which Type Fonts and Sizes Should You Use?
Should You Use Bullet Points, Color, Animation, Transitions, or Animation?
Chapter 8: LAYOUT
Laying Out All the Elements of Your Presentation
Step 8: Create Visuals That Communicate Your Information Concisely and Effectively
How to Lay Out Your Visuals So That They Grab the Audience’s Interest and Convey the Intended Message Persuasively
How to Decide Which Presentation Style to Use
How to Design Effective Ballroom Style Presentations
How to Design Effective Conference Room Style Presentations
How to Design Prezi Presentations
When to Use Multiple Presentation Styles in the Same Presentation
How Much Detail to Put on Each Slide
How to Avoid Bad Detail (“Chartjunk”)
How Much Text to Put on Each Slide
Whether to Combine Graphics and Text on the Same Slide
Preparing to Lay Out Your Presentation
How to Draw Your Slides—and Where to Find Examples of Layouts That Pass the Squint Test
PART IV: WHO, AGAIN?
Chapter 9: STAKEHOLDERS AND MEASUREMENT
Satisfying Your Stakeholders and Measuring Success
Step 9: Identify Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each
Step 10: Decide How You Will Measure the Success of Your Presentation
Chapter 10: CONCLUSION
The Scalability of the Extreme Presentation Method
A Language and a Framework for Providing Effective Feedback
Contradicting Other Approaches to Presentation Design
PART V: APPENDICES
Appendix A. Worksheets
Appendix B. Extreme Presentation Makeover
Appendix C. Thirty-Six Layouts That Pass the Squint Test
Appendix D. Further Reading
Appendix E: 1,000 Good Books
About the Author