CART

(0) items

Advanced Theory and Practice in Sport Marketing,9780415518482
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Advanced Theory and Practice in Sport Marketing

by ;
Edition:
1st
ISBN13:

9780415518482

ISBN10:
0415518482
Format:
Nonspecific Binding
Pub. Date:
8/16/2012
Publisher(s):
Routledge
List Price: $67.95

Buy New Textbook

Usually Ships in 3-5 Business Days
$66.25

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $57.78

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 8/16/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The field of sport marketing is infused in virtually all aspects of sport management. As such, it is inevitable that many students will be involved in some aspect of sport marketing during their career. This book is being published with the sport management educator and student in mind by going beyond introductory marketing and striving to expand the knowledge of the student with advanced marketing theory related to: ethics and social responsibility market research and information systems consumer behavior product and logistical management sales, retail, and e-marketing management communication management, promotions, advertising and sponsorship social media and networking international and global marketing emerging sociological concepts. This book also focuses on the application of theory in real-world situations. Academics often talk about what goes on in the field of sport marketing based on limited practical experience. Advanced Theory and Practice in Sport Marketingpublishes what goes on in the real world of sport marketing by having its chapters co-written by professionals in the field. These insights allow lecturers and students to better study life in the sport marketing profession


Please wait while the item is added to your cart...