9780324114652

Advertising with Advertising Display Collection

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  • ISBN13:

    9780324114652

  • ISBN10:

    0324114656

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 10/13/2000
  • Publisher: South-Western College Pub
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What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.

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