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Advertising with Advertising Display Collection,9780324114652
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Advertising with Advertising Display Collection

by ; ;
Edition:
2nd
ISBN13:

9780324114652

ISBN10:
0324114656
Format:
Hardcover
Pub. Date:
10/13/2000
Publisher(s):
South-Western College Pub
List Price: $231.66
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Summary

Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.


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