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Advertising, with Advertising Display Collection,9780324114652
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Advertising, with Advertising Display Collection

by O'GUINN/ALLEN/SEMENIK
Edition:
2nd
ISBN13:

9780324114652

ISBN10:
0324114656
Format:
Paperback
Pub. Date:
10/13/2000
Publisher(s):
South-Western College Pub
Upgraded Edition: Click here!
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List Price: $208.99
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Summary

Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.


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