9781111528751

Advertising Age The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

by ;
  • ISBN13:

    9781111528751

  • ISBN10:

    1111528756

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-08-15
  • Publisher: Cengage Learning

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  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

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