Advertising Age The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)by Thorson, Esther; Duffy, Margaret
South-Western College Pub
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Questions About This Book?
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What version or edition is this?
This is the 1st edition with a publication date of 8/15/2011.
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Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.