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Advertising : Concept and Copy,9780393733860
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Advertising : Concept and Copy

by
Edition:
3rd
ISBN13:

9780393733860

ISBN10:
0393733866
Format:
Paperback
Pub. Date:
8/5/2013
Publisher(s):
W W Norton & Co Inc
List Price: $69.33

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Questions About This Book?

What version or edition is this?
This is the 3rd edition with a publication date of 8/5/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

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Summary

Advertising: Concept & Copy covers the conceptual process-from developing a smart strategy to executing it with strong, persuasive thinking and writing-with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.


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