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Advertising Creative : Strategy, Copy, and Design,9781452203638
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Advertising Creative : Strategy, Copy, and Design

by ;
Edition:
3rd
ISBN13:

9781452203638

ISBN10:
1452203636
Format:
Paperback
Pub. Date:
11/9/2012
Publisher(s):
Sage Pubns
List Price: $88.00

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Questions About This Book?

What version or edition is this?
This is the 3rd edition with a publication date of 11/9/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.


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