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Advertising As Culture

by
ISBN13:

9781841506142

ISBN10:
1841506141
Format:
Paperback
Pub. Date:
3/15/2013
Publisher(s):
Univ of Chicago Pr
List Price: $35.50

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What version or edition is this?
This is the edition with a publication date of 3/15/2013.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Cultureoffer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.


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