9780737747522

Advertising

by
  • ISBN13:

    9780737747522

  • ISBN10:

    0737747528

  • Format: Paperback
  • Copyright: 2010-05-14
  • Publisher: Greenhaven Pr

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $33.80 Save up to $5.07
  • Rent Book $28.73
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

"Each volume in the Opposing Viewpoints Series could serve as a model...not only providing access to a wide diversity of opinions, but also stimulating readers to do further research for group discussion and individual interest. Both shrill and moderate, the selections---by experts, policy makers, and concerned citizens---include complete articles and speeches, long book excerpts, and occasional cartoons and boxed quotations...all up to date and fully documented. The editing is intelligent and unobtrusive, organizing the material around substantive issues within the general debate. Brief introductions to each section and to each reading focus the questions raised and offer no slick answers." Booklist

Table of Contents

Why Consider Opposing Viewpoints?p. 11
Introductionp. 14
Is Advertising Harmful?
Chapter Prefacep. 19
Advertising Benefits Consumersp. 21
Advertising Is Too Pervasivep. 29
Many Advertisements Are Sexistp. 40
Many Allegedly Sexist Advertisements Were Created by Womenp. 47
Cause Marketing Is Beneficialp. 56
Cause Marketing Is Not Beneficialp. 65
Periodical Bibliographyp. 71
Does Advertising Exploit Children?
Chapter Prefacep. 73
Advertising Is Harmful to Children
The Fears of Advertising's Effects on Children Are Exaggeratedp. 85
Children Are Overexposed to Alcohol Advertisingp. 94
Alcohol Advertising Does Not Target Childrenp. 105
Periodical Bibliographyp. 112
Should Political Advertising Be Reformed?
Chapter Prefacep. 114
Political Advertising Is Becoming Increasingly Negativep. 116
Negative Political Advertising Is Necessaryp. 122
Candidates Should Be Given Free Airtimep. 132
Candidates Should Not Be Given Free Airtimep. 139
Periodical Bibliographyp. 146
What Is the Future of Advertising?
Chapter Prefacep. 148
Advertising Is Failingp. 150
The Future of Advertising Is the Internetp. 163
Product Placement Is Becoming More Sophisticatedp. 171
Product Placement Is Becoming Too Ubiquitousp. 178
Periodical Bibliographyp. 185
For Further Discussionp. 186
Organizations to Contactp. 188
Bibliography of Booksp. 193
Indexp. 196
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review