CART

(0) items

Advertising Explained (RLE Advertising),9780415817769
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Advertising Explained (RLE Advertising)

by
Edition:
1st
ISBN13:

9780415817769

ISBN10:
0415817765
Format:
Nonspecific Binding
Pub. Date:
3/20/2013
Publisher(s):
Routledge
List Price: $105.00

Buy New Textbook

Usually Ships in 3-5 Business Days
$102.38

eTextbook


 
Duration
Price
$126.00

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $121.02

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 3/20/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

Summary

This work explains the various elements which go to the making of a successful advertising campaign the planning, research and discussion and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explainedcontains 27 illustrations, including a number of most useful diagrams and charts invaluable for day-to-day reference. First published in 1949.


Please wait while the item is added to your cart...