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ADVERTISING TEXT,9780538869089
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ADVERTISING TEXT

by
Edition:
1st
ISBN13:

9780538869089

ISBN10:
0538869089
Format:
Paperback
Pub. Date:
3/20/1997
Publisher(s):
South-Western College Pub

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 3/20/1997.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This sophisticated book utilizes a lively to-the-point writing style. Its real-world focus, with examples, ads, issues, and applications throughout, explores both the theory and practice of advertising in a way that students can easily relate. The book follows the sequence of advertisers and their clients preparing advertising and communications campaigns. In addition, this text has excellent coverage of Integrated Marketing Communications (IMC), and the most up-to-date coverage of emerging areas in the Internet and World Wide Web.


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