9780538869089

Advertising

by ; ;
  • ISBN13:

    9780538869089

  • ISBN10:

    0538869089

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 3/20/1997
  • Publisher: South-Western College Pub
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This sophisticated book utilizes a lively to-the-point writing style. Its real-world focus, with examples, ads, issues, and applications throughout, explores both the theory and practice of advertising in a way that students can easily relate. The book follows the sequence of advertisers and their clients preparing advertising and communications campaigns. In addition, this text has excellent coverage of Integrated Marketing Communications (IMC), and the most up-to-date coverage of emerging areas in the Internet and World Wide Web.

Rewards Program

Write a Review