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Advertising Today and Tomorrow (RLE Advertising),9780415817837
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Advertising Today and Tomorrow (RLE Advertising)

by
Edition:
1st
ISBN13:

9780415817837

ISBN10:
0415817838
Format:
Nonspecific Binding
Pub. Date:
3/20/2013
Publisher(s):
Routledge

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What version or edition is this?
This is the 1st edition with a publication date of 3/20/2013.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Advertising Today and Tomorrowsurveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.


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