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9780470651735

Affiliate Program Management An Hour a Day

by
  • ISBN13:

    9780470651735

  • ISBN10:

    0470651733

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-04-12
  • Publisher: Sybex

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Summary

Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Author Biography

Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator – a world’s leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored “A Practical Guide to Affiliate Marketing” (2007) and “Affiliate Program Management: An Hour a Day” (2011) which have trained thousands of marketing professionals. In 2011 for influencing “change within the industry” LinkShare named him one of Performance Marketing’s Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world’s first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).

Table of Contents

Foreword
Introduction
History, Terminology, and Introductory Remarks
Understanding Affiliate Marketing
Budget, Payments, and Related Considerations
Month 1: Pre-Launch Research and Analysis
Week 1: Perform Competitive Marketing Analysis
Week 2: Understanding Tracking and Reporting
Week 3: Evaluate Program Management Options
Week 4: Finalize Payment Models and Cookie Life
Month 2: Setting Your Affiliate Program Up
Week 1: Develop Creative Inventory
Week 2: Data Feeds, Coupons, and Plug-Ins
Week 3: Research and Develop Program Policies
Week 4: Final Brushstrokes
Month 3: Program Launch and Affiliate Program Management
Week 1: Launch the Affiliate Program and Recruit
Week 2: Plan Your Affiliate Communication
Week 3: Program Management
Week 4: Affiliate Motivation
Month 4: Advanced Management and Analysis
Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates
Week 2: Master Affiliate Program Analytics and Optimization
Deadliest Mistakes to Avoid
Affiliate Program Promotion Ideas
Glossary of Abbreviations
Index.
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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