Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Award-winning affiliate management expert Evgenii "Geno" Prussakov is the CEO & Founder of AM Navigator – a world’s leading OPM agency. As an affiliate program manager and consultant he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored “A Practical Guide to Affiliate Marketing” (2007) and “Affiliate Program Management: An Hour a Day” (2011) which have trained thousands of marketing professionals. In 2011 for influencing “change within the industry” LinkShare named him one of Performance Marketing’s Most Vocal Advocates, while Small Business Trends recognized him in their 2011 Small Business Influencer initiative. In 2012 Geno has launched Affiliate Management Days, the world’s first and only affiliate management conference. Besides books, he shares his knowledge through major digital marketing magazines (Website Magazine, Revenue Performance, Search Marketing Standard, Visibility Magazine, etc), blogs, conference presentations (at Affiliate Summit, a4uexpo, eMetrics Marketing Optimization Summit, PubCon, etc), and also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).
Foreword | |
Introduction | |
History, Terminology, and Introductory Remarks | |
Understanding Affiliate Marketing | |
Budget, Payments, and Related Considerations | |
Month 1: Pre-Launch Research and Analysis | |
Week 1: Perform Competitive Marketing Analysis | |
Week 2: Understanding Tracking and Reporting | |
Week 3: Evaluate Program Management Options | |
Week 4: Finalize Payment Models and Cookie Life | |
Month 2: Setting Your Affiliate Program Up | |
Week 1: Develop Creative Inventory | |
Week 2: Data Feeds, Coupons, and Plug-Ins | |
Week 3: Research and Develop Program Policies | |
Week 4: Final Brushstrokes | |
Month 3: Program Launch and Affiliate Program Management | |
Week 1: Launch the Affiliate Program and Recruit | |
Week 2: Plan Your Affiliate Communication | |
Week 3: Program Management | |
Week 4: Affiliate Motivation | |
Month 4: Advanced Management and Analysis | |
Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates | |
Week 2: Master Affiliate Program Analytics and Optimization | |
Deadliest Mistakes to Avoid | |
Affiliate Program Promotion Ideas | |
Glossary of Abbreviations | |
Index. | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.