| In this Issue... |
Textbooks from eCampus.com :
Coupons : eTextbooks : DVD and Blue Ray : Feeds and Calls : Content and Search Affiliates : Promotions Calendar : Other News and Events : |
August marks the most important time of year in our industry. Every affiliate knows how lucrative the back-to-school rush can be. Last year we allocated over a quarter million dollars in commissions for August. This year I have made it a priority to make sure you have everything you need to get our links out to students looking to buy textbooks. We all know they are going to buy, so make sure to request any information from me you need to get your links up and running for this busy season.
Additionally, this newsletter will include a lot of information on how to get the most out of our program. I hope you'll find it helpful. We're especially excited about becoming more involved with our content and search affiliates, and I hope those of you running content-based sites will see our special section for you to learn about the options we offer you.
As always, we appreciate the work that you and all our affiliates do, and we want to continuously improve our relationship and see you earn more commissions. So we want to hear from you. If you have any ideas to improve our program, if I can help you with any issues you have, or even if you have any suggestions to improve this newsletter, please let me know at mtaylor@ecampus.com. I'm always here to help you in whatever way I can. Also for more general information on our affiliate program, you can visit:
http://www.ecampus.com/affiliateprogram.asp
Thanks again and let’s have a profitable and huge rush!
eCampus.com has the largest selection of New, Used, and Digital Textbooks on the Internet. Our Marketplace also allows independent sellers to list on our site. You get commission for every sale! For five weeks in August and early September, students will be scouring the internet for the textbooks they need for the 2009 season. Through your affiliation with us, you are able to meet their demands. Please see some of our top converting creative below:
We have had such great success with the following coupons:
BUY380 3% off of $80 Purchase
BUY250 $2 off of $50 Purchase
These will be active through the month of August.
Also, do not forget that we also offer FREE USPS SHIPPING on orders over $59 at all times.
We have added many more etextbook banners to our affiliate network accounts. These are meant to be more product specific and should convert better for you.
We are now able to offer our customers over 65,000 DVD and Blu-Ray titles at highly competitive prices – almost all of which will ship next day. Through this partnership, we have access to wildly popular NCAA sports titles, UFC titles, brand new releases, and a huge back catalog of DVDs, which are great for the Back-to-School season.
Important note to our affiliates: To link to a specific DVD title, use this:
http://www.kqzyfj.com/click-"PID"-10588936?url=http://www.ecam
pus.com/merch_detail.asp?referrer=CJ&item="UPC"
This is a great opportunity to increase average order value for existing customers as well as provide an additional incentive to leverage new traffic. This has been my side project for the last couple of months and I am confident that it will be a successful one.
Our DVD inventory is available through our merchandise catalog through Commission Junction. These feeds will be updated daily. Please visit our manage links tab to pick these up. If you are interested in having a customized feed created, please contact me. If you are looking for a completely stripped feed and want to customize it from scratch, we have an FTP as well. It is updated daily. Let me know if you are interested and I will get you the login access.
Note:
For comparison affiliates, it is easiest to query our web call for inventory data. For example:
http://www.ecampus.com/merch_botprice.asp?upc=043396253728
We have also added XML support to our eCampus.com Inventory datafeed. Both the xml file, and a zip file will be available at ftp.ecampus.com, Contact me for login information.
Important note to our comparison affiliates: Please do not use our product detail pages to obtain inventory data. We may make creative changes to these pages that will damage your links to them. We offer the same information in a consistent and easily parsed format at "botprice.asp?isbn=".
Example:
http://www. ecampus.com/botprice.asp?isbn=9780073311845
Note:
Both ISBN 10 and ISBN 13 will work in the query string. Also, there are fields for New Availability, New Price, Used Availability, Used Price, and Marketplace Price. If there are no used copies, both used fields will not appear. If there are no entries in the marketplace, the Marketplace Price field will not appear. This will also inform you as to whether we are buying the book back.
We have created a new version of botprice in XML format. This will allow you to pull our botprice information in XML format and parse it for your particular web application.
Here is the link for the bot price XML page you can use:
http://www.ecampus.com/botpricexml.asp?isbn=[ISBN]
We're really excited about the opportunity our content affiliates have to make commissions from us. Whoever your site's audience, we've got books to suit their interests, and it will add value to their experience at your site and earn you comissions when you offer them relevant books from eCampus.com.
There are a few different options currently available to suit content sites. First, we have several search boxes available in the "Advanced Link" category, one with an input for selling books back and one without. We've recently made changes to our search box that you'll find detailed below. Your site’s visitors can use this to search any keyword and be taken to the search results at eCampus.com. You can customize the search box by changing the default search category and the default text in the keyword field. These customizations are identified with comments in the link’s code.
The second choice is to use our text link for specific books. After determining the ISBNs of books you’d like to offer on your site, use our text link named "LINK TO ANY MARKETPLACE BOOK," place "?ISBN=XXXXXXXXXXXXX" after <5029466> in the link, and replace the X's with any ISBN. This link should then take your visitors to the book you selected at eCampus.com.
Lastly, our entire product catalog is available through the CJ interface. The CJ catalog is searchable and provides specific and targeted links for every product we have available. For those who find these options useful, we’ll be rolling out new features soon to expand your options even more.
Each promotion we run includes a promotional e-mail linking to a relevant landing page at eCampus.com. Sign up for our customer e-mails to get the latest information on these promotion and links to the landing pages. We gladly welcome affiliate participation in eCampus.com promotions. Please note that promotions are subject to change. Customer e-mails are usually sent on or after the date shown. Click here to sign up for our e-mail promotions.
| Aug 5th | End of Summer Biggerbooks Clearance |
| Aug 7th | Back to School Textbook comparison |
| Aug 14th | Save on New & Used Textbooks, $10 off $200 coupon |
| Aug. 21st | eTextbooks |
| Aug. 28th | Extra back to school savings- $2 off $50 coupon |
This August marks eCampus.com's 10 year anniversary. Yes, it has been THAT LONG! I will doing some fun contests and giveaways this month in celebration, so stay tuned.
Thanks and God Bless!
| Matt Taylor | Claudia Mack | Mark Carson |
| Director of Internet Marketing | Graphic Design Manager | VP of Customer Experience |