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eCampus.com Affiliate Pay Per Click (PPC) Policy
1. Allowed Search Engines
*Bidding is not allowed on Google, Yahoo, and MSN.
*Bidding on all other search engines is permitted with no restrictions.
2. eCampus.com and Manufacturer Trademarks
*Effective, April 2nd 2009, Affiliates may not bid on eCampus.com trademark terms on Google, Yahoo, and MSN including the international versions of all three. There are no trademark restrictions on other Pay Per Click search engines including ASK, Find What, etc.
*Affiliates MAY NOT use www.eCampus.com in the display URL at any PPC search engine. Alternative spellings of our domain name are not permitted as well. See direct linking policy below for additional information.
*Affiliates are permitted to use eCampus.com trademarks in the URL to the right of the domain in the display URL. Example: www.yoursite.com/ecampus.
*Affiliates may bid on ecampus + "term" on Google, Yahoo, and MSN as phrase match and exact match only. Example-"ecampus coupons", "ecampus coupon codes", etc. There are no bid amount restrictions on trademark + "term" phrases using phrase match and exact match. Broad matching with any variation of ecampus + "term" is not permitted.
*ECampus.com terms include all of the following and any potential misspellings not shown here:
www.eCampus.com
eCampus.com
ecampus
e campus
e-campus
3. Direct to Merchant / Landing Pages
eCampus.com no longer allows direct linking. While we have allowed it in the past, we have found that the majority of sales coming through direct links were from trademarked terms and we are not able to police it properly. Thus no commissions will be paid on direct links from search engines.
4. Ad copy restrictions
*Truth in advertising- All affiliates are required to be truthful about any advertisement representing eCampus.com including information surrounding rebate, coupon, and sales offers.
*Do not represent your advertisement as an official eCampus.com endorsed advertisement or site.
5. Exclusions, Penalties, and Notifications
*eCampus.com reserves the right to exclude any or all of our PPC policy for individual affiliates at our sole discretion.
*Excluded affiliates will be required to agree via signed contract to any exclusion permitted herein. Do not assume exclusion via verbal or written communication.
*Affiliates will receive one warning and be given 48 business hours to comply with any PPC violations. A 2nd violation will result in termination of the affiliate relationship and may be cause for reversal of past commissions earned up to 30 days prior to the 2nd violation. See section below for the exception to this policy.
Reporting Violations
Violations of the eCampus.com PPC Policy may be reported to
affiliates@ecampus.com
Please have all applicable proof in your email including but not limited to screen shots of the ad, , URL/Network tracking information, and search engine where the ad was found.
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