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Buoyed by the success of Amazon, Apple, Facebook, and Google, companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems, and in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today the most successful companies are operating under an entirely different business model one predicated on collaboration, rapid development, emerging technologies, and externally driven innovation. The Age of the Platform introduces and describes a critical new business model, one essential to survive in today's increasingly fragmented and dynamic economy.