All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 4/24/2012
  • Publisher: Portfolio Trade

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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

Author Biography

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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