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Consumerism galore in mid-century advertising In this TASCHEN 25 edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it-the full spectrum of products and services available to the eager American consumer. These ads paint a fascinating picture of the colorful capitalism that dominated the spirit of the 50s and 60s, from the height of pro-American McCarthyism to the carefree booze-and-cigarettes Mad Men era. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.