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This is the 2nd edition with a publication date of 1/8/2009.
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AMERICAN MEDIA HISTORY is a lively, engaging text that focuses on the development of the American media and its and impact on society. Each chapter centers on the development of a particular medium. The narrative incorporates brief biographies of important media figures and primary source materials to keep students engrossed in the content.
Table of Contents
|Introduction Before the American Experience|
|1690+1833 The Press in Early America|
|The Colonial Years|
|The Press and the Revolution|
|The Press and the Founding of a Nation|
|1833+1860 A New Politics, a New Press|
|A Press for the Massess|
|1860+1900 THE AGE OF NEW JOURNALISM|
|A Divided Nation, A Divided Media|
|The Yellow Press and the Times|
|Magazines, Muckraking, and Public Relations|
|1900+1950 Media Promises in a Technological Society|
|Radio and its Promises|
|Television: Progress and Problems|
|1950+Present Media Challenges in a Changing World|
|Advertising as a Social, Economic and Political Force|
|The Media and National Crises|
|The Internet Revolution and the Information Explosion|
|Table of Contents provided by Publisher. All Rights Reserved.|