Introduction | p. 1 |
Business Management and the Role of Analysis | p. 3 |
The Increasing Need for Effective Analysis | p. 8 |
Concluding Observations | p. 11 |
The Analysis Process | p. 15 |
What Is Analysis? | p. 18 |
Analysis Tools | p. 27 |
BCG Growth/Share Portfolio Matrix | p. 29 |
Description and Purpose | p. 29 |
Strengths | p. 35 |
Weaknesses | p. 36 |
How to Do It | p. 38 |
Competitor Analysis | p. 49 |
Description and Purpose | p. 49 |
Strengths | p. 51 |
Weaknesses | p. 51 |
How to Do It | p. 52 |
Financial Ratio and Statement Analysis | p. 67 |
Description and Purpose | p. 67 |
Strengths | p. 70 |
Weaknesses | p. 70 |
How to Do It | p. 73 |
Five Forces Industry Analysis | p. 95 |
Description and Purpose | p. 95 |
Strengths | p. 100 |
Weaknesses | p. 101 |
How to Do It | p. 102 |
Endnote | p. 109 |
Issue Analysis | p. 111 |
Description and Purpose | p. 111 |
Strengths | p. 113 |
Weaknesses | p. 114 |
How to Do It | p. 115 |
Political Risk Analysis | p. 131 |
Description and Purpose | p. 131 |
Strengths | p. 132 |
Weaknesses | p. 134 |
How to Do It | p. 135 |
Endnotes | p. 150 |
Scenario Analysis | p. 151 |
Description and Purpose | p. 151 |
Strengths | p. 156 |
Weaknesses | p. 157 |
How to Do It | p. 158 |
Endnote | p. 167 |
Macroenvironmental (STEEP/PEST) Analysis | p. 169 |
Description and Purpose | p. 169 |
Strengths | p. 172 |
Weaknesses | p. 174 |
How to Do It | p. 175 |
SWOT Analysis | p. 183 |
Description and Purpose | p. 183 |
Strengths | p. 188 |
Weaknesses | p. 189 |
How to Do It | p. 190 |
Value Chain Analysis | p. 199 |
Description and Purpose | p. 199 |
Strengths | p. 204 |
Weaknesses | p. 205 |
How to Do It | p. 206 |
Index | p. 221 |
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