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What version or edition is this?
This is the 1st edition with a publication date of 1/1/2008.
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The practical, plain-English guide to strategic and business analysis for every manager! bull; Proven tools for getting results - even if you've never been responsible for analysis before. bull; Demystifies all these key techniques: BCG Matrix, Porter's Five Forces, SWOT, value chain analysis, scenario analysis, and much more. bull; Presents step-by-step techniques and real-world case study examples.
Craig S. Fleisher is the Windsor Research Leadership Chair and Professor of Strategy, Odette School of Business.
Table of Contents
|Business Management and the Role of Analysis||p. 3|
|The Increasing Need for Effective Analysis||p. 8|
|Concluding Observations||p. 11|
|The Analysis Process||p. 15|
|What Is Analysis?||p. 18|
|Analysis Tools||p. 27|
|BCG Growth/Share Portfolio Matrix||p. 29|
|Description and Purpose||p. 29|
|How to Do It||p. 38|
|Competitor Analysis||p. 49|
|Description and Purpose||p. 49|
|How to Do It||p. 52|
|Financial Ratio and Statement Analysis||p. 67|
|Description and Purpose||p. 67|
|How to Do It||p. 73|
|Five Forces Industry Analysis||p. 95|
|Description and Purpose||p. 95|
|How to Do It||p. 102|
|Issue Analysis||p. 111|
|Description and Purpose||p. 111|
|How to Do It||p. 115|
|Political Risk Analysis||p. 131|
|Description and Purpose||p. 131|
|How to Do It||p. 135|
|Scenario Analysis||p. 151|
|Description and Purpose||p. 151|
|How to Do It||p. 158|
|Macroenvironmental (STEEP/PEST) Analysis||p. 169|
|Description and Purpose||p. 169|
|How to Do It||p. 175|
|SWOT Analysis||p. 183|
|Description and Purpose||p. 183|
|How to Do It||p. 190|
|Value Chain Analysis||p. 199|
|Description and Purpose||p. 199|
|How to Do It||p. 206|
|Table of Contents provided by Ingram. All Rights Reserved.|