The Annual Campaign

by Daubert, Erik J.

• ISBN13: 9780470438633
• ISBN10: 0470438630
• Edition: 1st
• Format: Paperback
• Copyright: 2009-08-24
• Publisher: Wiley

Summary

Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause.

Author Biography

Erik J. Daubert speaks, teaches, and consults on countless financial development topics. With decades of nonprofit experience, Erik is regarded as a leader in the areas of financial development and nonprofit management. He holds the title of Advanced Certified Fund Raising Executive (ACFRE), has advised hundreds of diverse nonprofits on their annual support campaigns, and has taught and inspired thousands of volunteers over the years. He resides in Durham, North Carolina.

Table of Contents

Preface	p. xiii
Acknowledgments	p. xvii
About the Author	p. xix
What is the Annual Fund?	p. 1
Benefits of the Annual Campaign	p. 19
Assessing Campaign Readiness	p. 57
Developing the Case for Support	p. 93
Recruiting Volunteers	p. 121
Building Your Campaign Teams	p. 165
Building Relationships and Asking for the Gift	p. 193
Planning and Evaluating Your Campaign	p. 227
Index	p. 271
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