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TheAnnual Editionsseries is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today.Annual Editionsare updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. TheAnnual Editionsvolumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an onlineInstructor's Resource Guidewith testing materials.Using Annual Editions in the Classroomis a general guide that provides a number of interesting and functional ideas for usingAnnual Editionsreaders in the classroom. Visit www.mhhe.com/annualeditions for more details.
Table of Contents
|Marketing in the 2000s and Beyond|
|Evolve, Chris Penttila, Entrepreneur, May 2009|
|Six Strategies for Successful Niche Marketing|
|The Secrets of Marketing In a Web 2.0 World|
|The Branding Sweet Spot|
|The Marketing Concept|
|Putting Customers First: Nine Surefire Ways to Increase Brand Loyalty|
|Making the Most of Customer Complaints|
|When Service Means Survival|
|Become the Main Attraction|
|Services & Social Marketing|
|Service with a Style|
|Come on Down!|
|Marketing Ethics & Social Responsibility|
|Trust in the Marketplace|
|Research, Markets, and Consumer Behavior|
|What Post-Recession Behavior Means for Marketers Today|
|Bertolli's Big Bite: How a Good Meal Fed a Brand's Fortunes|
|Markets and Demographics|
|Youth Marketing, Galvanized: Media & Marketers Diversify to Reach a Mercurial Market|
|It's Cooler Than Ever to be a Tween|
|Sowing the Seeds|
|A Shift in Meaning for ‘Luxury’|
|Developing and Implementing Marketing Strategies|
|The Very Model of a Modern Marketing Plan|
|Surveyor of the Fittest|
|Everybody Loves Zappos|
|Big Retailers Seek Teens (and Parents)|
|In Lean Times, Retailers Shop for Survival Strategies|
|Williams-Sonoma's Secret Sauce|
|10 Brilliant Marketing Ideas|
|As Seen on TV-And Sold at Your Local Store|
|20 Highlights in 20 Years: Making Super Bowl Ad History Is No Easy Feat|
|Best and Worst Marketing Ideas . . . Ever|
|Emerging Lessons, Josť Antonio Rosa|
|After Early Errors, Wal-Mart Thinks Locally to Act Globally|
|Article Rating Form|
|Table of Contents provided by Publisher. All Rights Reserved.|