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What does anthropology have to do with shopping, body image, and social media? What unique skills and perspectives do anthropologists bring to discussions on controversial issues like ethnic conflict, female circumcision, and same-sex marriage? These questions form the basis of Anthropology Matters, which places the study of anthropology concretely within the surrounding world and helps readers to think of anthropology not only as an academic discipline but as a venue for citizenship in both local and global communities. The second edition of this very popular book has been updated throughout and includes four new chapters on endangered languages and language revitalization, the role of social media in social revolutions, the effects of human migration on host countries, and the role that aid and NGOs play in economic development.