9780765622655

Approaches to Media Literacy: A Handbook: A Handbook

by
  • ISBN13:

    9780765622655

  • ISBN10:

    0765622653

  • Edition: 2nd
  • Format: Nonspecific Binding
  • Copyright: 2009-10-15
  • Publisher: Routledge
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication--photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches.

Table of Contents

Preface
Ideological Analysis
Autobiographical Analysis
Nonverbal Communication Analysis
Mythic Analysis
Analysis of Production Elements
Notes
Indes
About the Author
Table of Contents provided by Ingram. All Rights Reserved.

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