9780446504119

The Art of Choosing

by ; ; ; ;
  • ISBN13:

    9780446504119

  • ISBN10:

    0446504114

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 3/9/2011
  • Publisher: Grand Central Publishing

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Summary

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

Author Biography

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, in books such as Blink and The Paradox of Choice.

Table of Contents

Past Is Prologuep. XI
The Call of the Wildp. 1
Stranger in Strange Landsp. 22
Song of Myselfp. 74
Senses and Sensibilityp. 111
I, Robot?p. 140
Lord of the Thingsp. 177
And Then There Were Nonep. 216
Epiloguep. 257
Afterwordp. 269
Acknowledgmentsp. 279
Notesp. 287
Bibliographyp. 309
Indexp. 327
About the Authorp. 341
Table of Contents provided by Ingram. All Rights Reserved.

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