9780765627766

The Art and Craft of Case Writing

by
  • ISBN13:

    9780765627766

  • ISBN10:

    0765627760

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2011-10-15
  • Publisher: Routledge
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Anyone conducting case research in business or the social sciences should own a copy of this book. It is a practical, comprehensive, and multidisciplinary guide that blends an informal, workshop style with solid theory and practice. The authors have conducted numerous case-writing workshops with leading organizations. They take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included, and the book also features many helpful checklists, charts, and suggestions for further reading. This edition adds new discussions of students as case writers, and how to interpret and respond to reviews. The coverage of Alternative Case Formats has been revised and expanded to update the material on video, multimedia, and Internet cases, and updated material and new references are included in every chapter.

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