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The Art of Floral Design,9780827386273
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The Art of Floral Design

by
Edition:
2nd
ISBN13:

9780827386273

ISBN10:
0827386273
Format:
Hardcover
Pub. Date:
12/27/1999
Publisher(s):
Cengage Learning
List Price: $358.95

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Summary

The Art of Floral Design, 2E is an illustrated full-color book which highlights floral design techniques-from the basic to the cutting edge. With a well-balanced presentation of theory and practice this book sets the standard in floral design. Topics covered include the principles and mechanics of flower arranging, basic flower anatomy, as well as arrangement styles for a variety of special occasions. Updated to reflect the latest concepts and practices, this new second edition will place users at the forefront of their field.

Table of Contents

Preface v
About the Author vii
Introduction viii
Acknowledgments ix
Section 1: Theory And Design 1(124)
A History of Floral Design
2(28)
Design, Harmony, and Unity
30(10)
Color
40(19)
Balance, Proportion, and Scale
59(9)
Focal Point and Rhythm
68(11)
Line, Form, Space, and Depth
79(11)
Texture and Fragrance
90(7)
Tools, Containers, and Mechanics
97(28)
Section 2: Flowers and Foliage 125(54)
Nomenclature and Postharvest Physiology
126(18)
Care and Handling
144(23)
Flower and Foliage Forms
167(12)
Section 3: Basic Techniques and Styles 179(112)
Shapes of Floral Arrangements
180(30)
Seasonal, Holiday, and Special Occasion Designs
210(29)
Flowers to Wear
239(30)
Everlasting Flowers
269(22)
Section 4: Beyond the Basics 291(88)
Oriental Style of Design
292(14)
Contemporary Design Styles and Techniques
306(21)
Wedding Flowers
327(24)
Sympathy Flowers
351(28)
Section 5: The Floral Industry 379(1)
Harvest and Distribution
380(21)
The Retail Flower Shop
401(20)
Careers and Continuing Education
431
Appendix A: Flowers A-1
Appendix B: Foliages B-1
Glossary G-1
Bibliography BB-1
Index I-1


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