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Art and Print Production,9780198085560

Art and Print Production



Pub. Date:
Oxford University Press, USA
List Price: $29.95

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This is the 2nd edition with a publication date of 7/10/2013.
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Author Biography

N.N Sarkar is a graphic designer who specializes in typography, layout, design, and print production. He was formerly Associate Professor, Indian Institute of Mass Communication (IIMC), New Delhi. Prior to his stint at IIMC, he was a practising graphic designer for more than two decades at various reputed organizations, advertising agencies, and public and private sector companies. Professor Sarkar has acted as a visiting faculty, examiner, and consultant for curriculum development at various professional institutions and universities.

Table of Contents

1. Art and Production: An Overview
3. Visual Images
4. Layout
5. Principles of Design
6. Colour in Design
7. Copy for Printing
8. Printing Processes
9. Digital Prepress
10. Desktop Publishing
11. Paper and Finishing
12. Costing and Estimating
13. Newspaper Makeup
14. Advertising Design
15. Identity Design
16. Periodicals
17. Poster Design
18. Packaging Design
19. Direct Communication
20. Book Design
21. Outdoor Design

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