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This is the 10th edition with a publication date of 10/31/2008.
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By far the leading speech textbook of our time,The Art of Public Speakinghas defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications. The new edition offers an innovative new digital experience--Connect Lucas. Bridging the printed page with the spoken word, this revolutionary Web site will allow students and instructors to access a complete media and research library, study and speech preparation tools, and a completely integrated media-rich textbook in a dynamic online environment (www.connectlucas.com).
Table of Contents
|Speaking and Listening|
|Speaking in Public|
|Ethics and Public Speaking|
|Appendix: Giving Your First Speech|
|Speech Preparation: Getting Started|
|Selecting a Topic and Purpose|
|Analyzing the Audience|
|Supporting Your Ideas|
|Speech Preparation: Organizing & Outlining|
|Organizing the Body of the Speech|
|Beginning and Ending the Speech|
|Outlining the Speech|
|Presenting the Speech|
|Appendix: Using PowerPoint|
|Varieties of Public Speaking|
|Speaking to Inform|
|Speaking to Persuade|
|Methods of Persuasion|
|Speaking on Special Occasions|
|Speaking in Small Groups|
|Appendix: Speeches for Analysis and Discussion|
|Table of Contents provided by Publisher. All Rights Reserved.|