Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction: Woo? | p. 1 |
Selling Ideas: How Woo Works | p. 9 |
Start with You: Persuasion Styles | p. 27 |
Connect Your Ideas to People: Stepping-stones | p. 59 |
Build Relationships and Credibility: Trust | p. 85 |
Respect Their Beliefs:A Common Language | p. 111 |
Give Them Incentives to Say Yes: Interests and Needs | p. 137 |
State Your Case: The Proposal | p. 159 |
Make It Memorable: The Personal Touch | p. 185 |
Close the Sale: Commitments and Politics | p. 207 |
Woo with Integrity: Character | p. 235 |
Six Channels Survey | p. 249 |
Persuasion Styles Assessment | p. 259 |
The Woo Worksheet | p. 265 |
Acknowledgments | p. 269 |
Notes | p. 271 |
Topical Bibliography | p. 293 |
Index | p. 303 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.