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The Ascent of Media: From Gilgamesh to Google via Gutenberg tells the story of media from its earliest incarnation in the clay tablets of Gilgamesh, through the Gutenberg press, to Google and the unfurling world of digital content. This fascinating book is a narrative history of media-theater to video games-told with a host of captivating facts and anecdotes. Opening up a new forum for debate, Parry argues that contemporary media is not declining, but on the cusp of a new era-one in which it will adapt, evolve and thrive. The Ascent of Media is a startling account of the different forms of media that inform us, shape us, move us and make us, and a rallying call to innovators of the future.