Asmp Prof Business Pract Photo Pa

by American Society Media Photos

• ISBN13: 9781581154979
• ISBN10: 1581154976
• Edition: 7th
• Format: Trade Paper
• Copyright: 2008-11-17
• Publisher: SIMON & SCHUSTER

Summary

Revised and updated! The business bible for professional photographers At last! The eagerly anticipated revised edition of the photographer's "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer's bookshelf. Covers all of today's most urgent issues in photography Contributions from more than two dozen experts, all professional photographers 60,000 copies sold!

Author Biography

The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 60 years and is the accepted authority setting the standards for business practices in professional photography.

Table of Contents

Acknowledgments	p. ix
Introduction	p. xi
The Basics
Understanding Licensing
Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer	p. 3
How to Price Professional Photography	p. 12
How to Write a License	p. 21
Selling Your Pricing Structure	p. 26
Copyright-Protecting Your Assets
Understanding Copyright	p. 33
Registering Your Work	p. 47
Metadata Basics	p. 58
Using Metadata is Key to Photographic Professionalism	p. 64
Enforcing Copyright: Dissecting the Infringement Case	p. 70
Smoking Guns-How to Handle Clients Who Exceed Prior Licenses	p. 79
Frequently Asked Questions	p. 84
Assignment Photography
The Assignment Photographer	p. 97
Interviews with Assignment Photographers	p. 100
Making Strides with Your Fine Art Career	p. 124
Moving into Motion	p. 129
Book Publishing	p. 137
Stock Photography
A Brief Explanation of the Business of Stock Photography	p. 145
Stock Licensing Models	p. 148
Editorial + Commercial Stock: Worlds Apart	p. 152
Stock Contracts: Look Before Your Leap	p. 156
Going Portal: Clearing Defining Stock Photography Portals	p. 161
Interviews with Stock Photographers	p. 165
Paperwork
Why These Forms are Critical to Your Business	p. 173
Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification	p. 177
Terms and Conditions for Your Business Paperwork	p. 188
Smooth Sailing: Avoiding Business Conflicts	p. 197
Releases
Why You Need Releases	p. 203
What's In a Release?	p. 206
Property Releases	p. 209
Special Considerations for the 21st Century	p. 212
Trademarks	p. 214
Ideas for Getting Signatures	p. 216
Frequently Asked Questions About Releases	p. 218
Sample Releases	p. 224
Professional Services
Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent	p. 233
Preserving Your Visual Legacy: Estate Planning for Photographers	p. 251
ASMP Prosurance	p. 256
Is Your Assistant an Independent Contractor or an Employee?	p. 263
Guidelines for Assistants	p. 267
Digital Business Essentials
Digital Asset Management	p. 273
Universal Photographic Digital Imaging Guidelines	p. 281
Digital Technicians	p. 286
Critical Skills
Marketing
7 Steps to an Effective (and Doable) Marketing Plan	p. 295
Web Sites	p. 305
Web Site Success Case Study	p. 312
Web Site Usability Considerations	p. 314
Art Directors Voice Their Do's and Don'ts	p. 316
Reps and Marketing Assistants and Consultants, Oh My!	p. 319
Reinventing Yourself	p. 326
Negotiating
Negotiating Principles	p. 335
Negotiating the Assignment Deal	p. 347
Negotiating Quick Tips and Telephone Cheat Sheet	p. 367
Customer Service
Turning Projects into Relationships: Give Them an Experience	p. 378
Working with Clients	p. 371
Managing Change
Value Your Work: An Educated Photographer Is Your Best Competition	p. 385
The Sky is Falling, Grab Your Camera!	p. 388
Glossary of Industry Terms	p. 399
Resources	p. 447
About the ASMP	p. 449
Index	p. 451
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