The Author's Guide to Publishing and Marketing

by Ward, Tim; Hunt, John

• ISBN13: 9781846941665
• ISBN10: 1846941660
• Format: Paperback
• Copyright: 2009-03-16
• Publisher: Compass Books

Summary

It's always been difficult to get published. But up till the last couple of decades, if you managed to get published, you were sure of some sales, or at least that your publisher would work hard to get them with a reasonable prospect of results.

Table of Contents

Introduction	p. 1
Getting published	p. 5
The truth about publishing	p. 6
Finding a publisher	p. 12
Self-publishing and subsidy publishing	p. 18
Working with your publisher	p. 21
Royalties and advances	p. 33
Scheduling	p. 36
Negotiating promotion and publicity with your publisher	p. 38
Marketing the book	p. 43
Finding the right approach	p. 44
Your tools	p. 60
Expanding the circle	p. 73
Publicists	p. 67
Speaking Venues and Talks	p. 86
Getting your book into bookstores	p. 102
Advertising	p. 111
Using the Internet	p. 115
Websites	p. 116
Amazon	p. 126
Monitoring and increasing your internet presence	p. 134
Blogging	p. 137
Working with the media	p. 139
Writing a Press Release	p. 140
Review copies	p. 147
What journalists need from an author	p. 153
TV and radio	p. 170
Print media	p. 179
Media trouble shooting	p. 187
Appendices	p. 190
Preparing your manuscript	p. 190
Working through production	p. 195
After printing	p. 201
Resources	p. 204
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