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The Awakened Company comes at a time of crisis in the business world, as evidenced by the most recent financial meltdown, which was a cry for help from a bipolar boom-bust business model that’s failing. Those in the know in the business world are coming to the realization this is no longer sustainable.
The Awakened Company is a landmark reflection on business that offers practical examples from companies, communities, and academic authorities who are taking commerce to an awakened level. The depth, scope, and practicality of The Awakened Company sets it apart from other books in the field.
The book’s premise is that work isn’t separate from life, and the metrics for success in business need to change at a fundamental level if the world is to transcend its present crises. There is another way of doing business, and a shift in our behaviors could in very short order bring prosperity to the entire planet.
The Awakened Company's three pivotal focuses address how businesses can become energizing, sustaining, and regenerating. The book shows how to shift not only some of a company’s personnel but entire organizations into an exciting new mode that’s creative, sustainable, and responsive.
Catherine Bell cofounded BluEra and has helped build many great Canadian companies. She understands business, and her passion for helping companies identify and retain top talent inspired her to create BluEra. She holds a degree from Western University and an M.B.A. from Queen’s University, is certified in the Riso-Hudson Enneagram and the Nine Domains, has taken the ICD not-for-profit course, and has more than a decade of international executive search experience in industries including renewables, oil and gas, power, infrastructure, high technology, and private equity. Renowned for her ability to build high performance teams, Catherine speaks frequently on leadership and careers to both business schools and companies. She also helps BluEra clients make their teams more effective by using practices from a variety of wisdom traditions. She founded the not-for-profit PEAC, sat on the Open to Grow Board, and is currently on the Board of the Distress Centre. She lives in Calgary, Alberta.