9780578008028

Barack Obama's Social Media Lessons for Business

by
  • ISBN13:

    9780578008028

  • ISBN10:

    0578008025

  • Format: Paperback
  • Copyright: 2008-12-01
  • Publisher: White Bullock Group, Inc
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

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