9780072880021

Basic Business Communication : Skills for Empowering the Internet Generation

by
  • ISBN13:

    9780072880021

  • ISBN10:

    0072880023

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 2/13/2004
  • Publisher: McGraw-Hill/Irwin
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List Price: $127.05

Table of Contents

Introduction
Communication in the Workplace
Fundamentals of Business Writing
Adaptation and the Selection of Words
Construction of Clear Sentences and Paragraphs
Writing for Effect
Basic Patterns of Business Messages
Introduction to Messages and the Writing Process
Directness in Good-News and Neutral Messages
Indirectness in Bad-News Messages
Indirectness in Persuasion and Sales Messages
Strategies in the Job-Search Process
Fundamentals of Report Writing
Basics of Report Writing
Report Structure: The Shorter Forms
Long, Formal Reports
Graphics
Other Forms of Business Communication
Informal Oral Communication
Public Speaking and Oral Reporting
Cross-Cultural Correctness, Technology, Research
Techniques of Cross-Cultural Communication
Correctness of Communication
Technology-Enabled Communication
Business Research Methods
Appendixes
Table of Contents provided by Publisher. All Rights Reserved.

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