9780072946574

Basic Business Communication: Skills For Empowering the Internet Generation w/Student CD and PowerWeb

by
  • ISBN13:

    9780072946574

  • ISBN10:

    0072946571

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 2/18/2004
  • Publisher: McGraw-Hill/Irwin
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List Price: $127.05

Summary

Through nine previous editions, Basic Business Communication has been popular for its ability to provide readers with solid how-to skills in every area of business communication. This latest edition examines current technologies including wireless, Net meeting, and Web-based research. A stimulating CDROM features video clips demonstrating good and bad communication, useful writing templates, and more.

Author Biography

Raymond V. Lesikar, Ph.D.: Emeritus, Louisiana State University Marie E. Flatley, Ph.D.: San Diego State University

Table of Contents

Introduction
Communication in the Workplacep. 2
Fundamentals of Business Writing
Adaptation and the Selection of Wordsp. 20
Construction of Clear Sentences and Paragraphsp. 42
Writing for Effectp. 62
Basic Patterns of Business Messages
Introduction to Messages and the Writing Processp. 84
Directness in Good-News and Neutral Messagesp. 105
Indirectness in Bad-News Messagesp. 163
Indirectness in Persuasion and Sales Messagesp. 191
Strategies in the Job-Search Processp. 222
Fundamentals of Report Writing
Basics of Report Writingp. 272
Report Structure: The Shorter Formsp. 301
Long, Formal Reportsp. 342
Graphicsp. 383
Other Forms of Business Communication
Informal Oral Communicationp. 410
Public Speaking and Oral Reportingp. 432
Cross-Cultural, Correctness, Technology, Research
Techniques of Cross-Cultural Communicationp. 452
Correctness of Communicationp. 469
Technology-Enabled Communicationp. 495
Business Research Methodsp. 519
Appendixes
Corrections for the Self-Administered Diagnostic Test of Correctnessp. 552
Physical Presentation of Letters, Memos, and Reportsp. 554
General Grading Checklists: Punctuation, Grammar, Number, Spelling, Proofreading, Technique, Strategy, and Formattingp. 578
Special Grading Checklists: Messages and Reportsp. 582
Documentation and the Bibliographyp. 586
Creditsp. 598
Indexp. 599
Table of Contents provided by Ingram. All Rights Reserved.

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