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Basic Marketing : A Global-Managerial Approach,9780072409475

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Basic Marketing : A Global-Managerial Approach

by Perreault, William D.; McCarthy, E. Jerome

Edition:

14th

ISBN13:

9780072409475

ISBN10:

0072409479

Format:

Hardcover

Pub. Date:

1/1/2002

Publisher(s):

McGraw Hill (Tx)

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