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Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)

by
Edition:
14th
ISBN13:

9780072560930

ISBN10:
0072560932
Format:
Hardcover
Pub. Date:
7/23/2002
Publisher(s):
McGraw-Hill/Irwin
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Summary

Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P’s framework when describing the components of the marketing mix (Product, Price, Place, Promotion). Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package. This unique involvement ensures quality, accuracy, and reliability.ity.

Table of Contents

Marketing's Role in the Global Economy
Marketing---What's It All About?
4(1)
How Marketing Relates to Production
5(1)
Marketing Is Important to You
6(2)
How Should We Define Marketing?
8(1)
Micro-Marketing Defined
8(2)
The Focus of This Text---Management-Oriented Micro-Marketing
10(1)
Macro-Marketing Defined
10(1)
Every Society Needs an Economic System
11(1)
How Economic Decisions Are Made
11(3)
All Economies Need Macro-Marketing Systems
14(4)
The Role of Marketing in Economic Development
18(1)
Nations' Macro-Marketing Systems Are Connected
18(2)
Can Mass Production Satisfy a Society's Consumption Needs?
20(2)
Who Performs Marketing Functions?
22(2)
How Well Does Our Macro-Marketing System Work?
24(3)
Conclusion
27(1)
Questions and Problems
27(1)
Suggested Cases
28(1)
Computer-Aided Problem
28(5)
Marketing's Role within the Firm or Nonprofit Organization
Marketing's Role Has Changed a Lot Over the Years
33(1)
What Does the Marketing Concept Mean?
34(2)
Adoption of the Marketing Concept Has Not Been Easy or Universal
36(1)
The Marketing Concept and Customer Value
37(4)
The Marketing Concept Applies in Nonprofit Organizations
41(2)
The Marketing Concept, Social Responsibility, and Marketing Ethics
43(2)
The Management Job in Marketing
45(1)
What Is Marketing Strategy Planning?
46(1)
Selecting a Market-Oriented Strategy Is Target Marketing
47(1)
Developing Marketing Mixes for Target Markets
48(5)
The Marketing Plan Is a Guide to Implementation and Control
53(2)
The Importance of Marketing Strategy Planning
55(1)
Creative Strategy Planning Needed for Survival
56(2)
Conclusion
58(1)
Questions and Problems
58(1)
Suggested Cases
59(1)
Computer-Aided Problem
59(3)
Focusing Marketing Strategy with Segmentation and Positioning
What Are Attractive Opportunities?
62(1)
Marketing Strategy Planning Process Highlights Opportunities
63(3)
Types of Opportunities to Pursue
66(2)
International Opportunities Should Be Considered
68(1)
Search for Opportunities Can Begin by Understanding Markets
69(3)
Naming Product-Markets and Generic Markets
72(1)
Market Segmentation Defines Possible Target Markets
73(6)
What Dimensions Are Used to Segment Markets?
79(4)
More Sophisticated Techniques May Help in Segmenting
83(2)
Differentiation and Positioning Take the Customer Point of View
85(3)
Conclusion
88(1)
Questions and Problems
89(1)
Suggested Cases
90(1)
Computer-Aided Problem
90(4)
Evaluating Opportunities in the Changing Marketing Environment
The Marketing Environment
94(1)
Objectives Should Set Firm's Course
95(2)
Company Resources May Limit Search for Opportunities
97(2)
Analyzing Competitors and the Competitive Environment
99(5)
The Economic Environment
104(2)
The Technological Environment
106(1)
The Political Environment
107(3)
The Legal Environment
110(3)
The Cultural and Social Environment
113(1)
Using Screening Criteria to Narrow Down to Strategies
114(3)
Planning Grids Help Evaluate a Portfolio of Opportunities
117(1)
Multiproduct Firms Have a Difficult Strategy Planning Job
118(1)
Evaluating Opportunities in International Markets
119(2)
Conclusion
121(1)
Questions and Problems
121(1)
Suggested Cases
122(1)
Computer-Aided Problem
122(4)
Demographic Dimensions of Global Consumer Markets
Target Marketers Focus on the Customer
126(1)
People with Money Make Markets
127(9)
Population Trends in the U.S. Consumer Market
136(7)
Income Dimensions of the U.S. Market
143(3)
Spending Varies with Income and Other Demographic Dimensions
146(3)
Ethnic Dimensions of the U.S. Market
149(2)
Conclusion
151(1)
Questions and Problems
151(1)
Suggested Cases
152(1)
Computer-Aided Problem
152(4)
Behavioral Dimensions of the Consumer Market
Consumer Behavior---Why Do They Buy What They Buy?
156(1)
The Behavioral Sciences Help You Understand the Buying Process
157(1)
Psychological Influences within an Individual
158(9)
Social Influences Affect Consumer Behavior
167(4)
Individuals Are Affected by the Purchase Situation
171(1)
Consumers Use Problem-Solving Processes
172(4)
Several Processes Are Related and Relevant to Strategy Planning
176(1)
Consumer Behavior in International Markets
177(2)
Conclusion
179(1)
Questions and Problems
179(1)
Suggested Cases
180(1)
Computer-Aided Problem
180(4)
Business and Organizational Customers and Their Buying Behavior
Business and Organizational Customers---A Big Opportunity
184(1)
Organizational Customers Are Different
184(3)
Many Different People May Influence a Decision
187(4)
Organizational Buyers Are Problem Solvers
191(2)
Buyer--Seller Relationships in Business Markets
193(6)
Internet E-Commerce Is Reshaping Many Business Markets
199(6)
Manufacturers Are Important Customers
205(2)
Producers of Services---Smaller and More Spread Out
207(1)
Retailers and Wholesalers Buy for Their Customers
208(2)
The Government Market
210(2)
Conclusion
212(1)
Questions and Problems
213(1)
Suggested Cases
214(1)
Computer-Aided Problem
214(4)
Improving Decisions with Marketing Information
Radical Changes Are Underway in Marketing Information
218(4)
What Is Marketing Research?
222(1)
The Scientific Method and Marketing Research
223(1)
Five-Step Approach to Marketing Research
224(1)
Defining the Problem---Step 1
224(2)
Analyzing the Situation---Step 2
226(3)
Getting Problem-Specific Data---Step 3
229(10)
Interpreting the Data---Step 4
239(2)
Solving the Problem---Step 5
241(1)
International Marketing Research
241(2)
How Much Information Do You Need?
243(1)
Conclusion
243(1)
Questions and Problems
244(1)
Suggested Cases
244(1)
Computer-Aided Problem
245(3)
Elements of Product Planning for Goods and Services
The Product Area Involves Many Strategy Decisions
248(1)
What Is a Product?
248(3)
Differences in Goods and Services
251(1)
Whole Product Lines Must Be Developed Too
252(1)
Product Classes Help Plan Marketing Strategies
253(1)
Consumer Product Classes
253(3)
Business Products Are Different
256(1)
Business Product Classes---How They Are Defined
257(3)
Branding Needs a Strategy Decision Too
260(1)
Conditions Favorable to Branding
261(1)
Achieving Brand Familiarity Is Not Easy
261(3)
Protecting Brand Names and Trademarks
264(1)
What Kind of Brand to Use?
264(2)
Who Should Do the Branding?
266(1)
The Strategic Importance of Packaging
267(1)
What Is Socially Responsible Packaging?
268(2)
Warranty Policies Are a Part of Strategy Planning
270(1)
Conclusion
271(1)
Questions and Problems
272(1)
Suggested Cases
273(1)
Computer-Aided Problem
273(3)
Product Management and New-Product Development
Managing Products over Their Life Cycles
276(2)
Product Life Cycles Should Be Related to Specific Markets
278(2)
Product Life Cycles Vary in Length
280(3)
Planning for Different Stages of the Product Life Cycle
283(4)
New-Product Planning
287(2)
An Organized New-Product Development Process Is Critical
289(7)
New-Product Development: A Total Company Effort
296(2)
Need for Product Managers
298(2)
Conclusion
300(1)
Questions and Problems
300(1)
Suggested Cases
300(1)
Computer-Aided Problem
301(3)
Place and Development of Channel Systems
Place Decisions Are an Important Part of Marketing Strategy
304(1)
Place Decisions Are Guided by ``Ideal'' Place Objectives
305(2)
Channel System May Be Direct or Indirect
307(3)
Channel Specialists May Reduce Discrepancies and Separations
310(3)
Channel Relationship Must Be Managed
313(4)
Vertical Marketing Systems Focus on Final Customers
317(2)
The Best Channel System Should Achieve Ideal Market Exposure
319(3)
Channel Systems Can Be Complex
322(3)
Conclusion
325(1)
Questions and Problems
325(1)
Suggested Cases
326(1)
Computer-Aided Problem
326(4)
Distribution Customer Service and Logistics
Physical Distribution Gets It to Customers
330(1)
Physical Distribution Customer Service
331(2)
Physical Distribution Concept Focuses on the Whole Distribution System
333(3)
Coordinating Logistics Activities among Firms
336(5)
The Transporting Function Adds Value to a Marketing Strategy
341(1)
Which Transporting Alternative Is Best?
342(4)
Economies of Scale in Transporting
346(1)
The Storing Function and Marketing Strategy
347(2)
Specialized Storing Facilities May Be Required
349(1)
The Distribution Center---A Different Kind of Warehouse
350(2)
Conclusion
352(1)
Questions and Problems
352(1)
Suggested Cases
353(1)
Computer-Aided Problem
353(3)
Retailers, Wholesalers, and Their Strategy Planning
Wholesalers and Retailers Plan Their Own Strategies
356(1)
The Nature of Retailing
357(1)
Planning a Retailer's Strategy
358(1)
Conventional Retailers---Try to Avoid Price Competition
359(1)
Expand Assortment and Service---To Compete at a High Price
360(1)
Evolution of Mass-Merchandising Retailers
361(4)
Some Retailers Focus on Added Convenience
365(1)
Retailing on the Internet
366(4)
Retailing Types Are Explained by Consumer Needs Filled
370(1)
Why Retailers Evolve and Change
371(2)
Retailer Size and Profits
373(2)
Differences in Retailing in Different Nations
375(1)
What Is a Wholesaler?
376(1)
Wholesaling Is Changing with the Times
376(2)
Wholesalers Add Value in Different Ways
378(1)
Merchant Wholesalers Are the Most Numerous
379(3)
Agent Middlemen Are Strong on Selling
382(3)
What Will Happen to Retailers and Wholesalers in the Future?
385(1)
Conclusion
386(1)
Questions and Problems
386(1)
Suggested Cases
387(1)
Computer-Aided Problem
387(5)
Promotion---Introduction to Integrated Marketing Communications
Several Promotion Methods Are Available
392(3)
Someone Must Plan, Integrate, and Manage the Promotion Blend
395(2)
Which Methods to Use Depends on Promotion Objectives
397(3)
Promotion Requires Effective Communication
400(2)
Integrated Direct-Response Promotion Is Very Targeted
402(2)
The Customer May Initiate the Communication Process
404(3)
How Typical Promotion Plans Are Blended and Integrated
407(4)
Adoption Processes Can Guide Promotion Planning
411(2)
Promotion Blends Vary over the Life Cycle
413(2)
Setting the Promotion Budget
415(2)
Conclusion
417(1)
Questions and Problems
418(1)
Suggested Cases
418(1)
Computer-Aided Problem
419(3)
Personal Selling
The Importance and Role of Personal Selling
422(3)
What Kinds of Personal Selling Are Needed?
425(1)
Order Getters Develop New Business Relationships
425(2)
Order Takers Nurture Relationships to Keep the Business Coming
427(2)
Supporting Sales Force Informs and Promotes in the Channel
429(1)
The Right Structure Helps Assign Responsibility
430(4)
Information Technology Provides Tools to Do the Job
434(2)
Sound Selection and Training to Build a Sales Force
436(2)
Compensating and Motivating Salespeople
438(3)
Personal Selling Techniques---Prospecting and Presenting
441(4)
Conclusion
445(1)
Questions and Problems
446(1)
Suggested Cases
446(1)
Computer-Aided Problem
447(3)
Advertising and Sales Promotion
Advertising, Sales Promotion, and Marketing Strategy Decisions
450(4)
Advertising Objectives Are a Strategy Decision
454(1)
Objectives Determine the Kinds of Advertising Needed
455(2)
Coordinating Advertising Efforts with Cooperative Relationships
457(1)
Choosing the ``Best'' Medium---How to Deliver the Message
458(5)
Advertising on the Internet: New Opportunities and New Challenges
463(3)
Planning the ``Best'' Message---What to Communicate
466(3)
Advertising Agencies Often Do the Work
469(2)
Measuring Advertising Effectiveness Is Not Easy
471(1)
How to Avoid Unfair Advertising
472(2)
Sales Promotion: Do Something Different to Stimulate Change
474(2)
Problems in Managing Sales Promotion
476(1)
Different Types of Sales Promotion for Different Targets
477(2)
Conclusion
479(1)
Questions and Problems
480(1)
Suggested Cases
481(1)
Computer-Aided Problem
481(3)
Pricing Objectives and Policies
Price Has Many Strategy Dimensions
484(2)
Objectives Should Guide Strategy Planning for Price
486(1)
Profit-Oriented Objectives
487(1)
Sales-Oriented Objectives
488(1)
Status Quo Pricing Objectives
489(1)
Most Firms Set Specific Pricing Policies---To Reach Objectives
490(1)
Price Flexibility Policies
491(2)
Price-Level Policies---Over the Product Life Cycle
493(4)
Most Price Structures Are Built around List Prices
497(1)
Discount Policies---Reductions from List Prices
497(4)
Allowance Policies---Off List Prices
501(1)
Some Customers Get Something Extra
502(1)
List Price May Depend on Geographic Pricing Policies
503(1)
Pricing Policies Combine to Impact Customer Value
504(3)
Legality of Pricing Policies
507(3)
Conclusion
510(1)
Questions and Problems
510(1)
Suggested Cases
511(1)
Computer-Aided Problem
511(3)
Price Setting in the Business World
Price Setting Is a Key Strategy Decision
514(1)
Some Firms Just Use Markups
515(3)
Average-Cost Pricing Is Common and Can Be Dangerous
518(2)
Marketing Manager Must Consider Various Kinds of Costs
520(4)
Some Firms Add a Target Return to Cost
524(1)
Break-Even Analysis Can Evaluate Possible Prices
525(2)
Marginal Analysis Considers Both Costs and Demand
527(4)
Demand-Oriented Approaches for Setting Prices
531(7)
Pricing a Full Line
538(1)
Bid Pricing and Negotiated Pricing Depend Heavily on Costs
539(2)
Conclusion
541(1)
Questions and Problems
541(1)
Suggested Cases
542(1)
Computer-Aided Problem
542(4)
Implementing and Controlling Marketing Plans: Evolution and Revolution
Good Plans Set the Framework for Implementation and Control
546(1)
Speed Up Information for Better Implementation and Control
547(3)
Effective Implementation Means That Plans Work as Intended
550(2)
Building Quality into the Implementation Effort
552(7)
Control Provides Feedback to Improve Plans and Implementation
559(1)
Sales Analysis Shows What's Happening
560(1)
Performance Analysis Looks for Differences
561(2)
Performance Indexes Simplify Human Analysis
563(1)
A Series of Performance Analyses May Find the Real Problem
564(3)
Marketing Cost Analysis---Controlling Costs Too
567(4)
Planning and Control Combined
571(1)
The Marketing Audit
572(1)
Conclusion
573(1)
Questions and Problems
573(1)
Suggested Cases
574(1)
Computer-Aided Problem
574(4)
Managing Marketing's Link with Other Functional Areas
Marketing in the Broader Context
578(2)
The Finance Function: Money to Implement Marketing Plans
580(5)
Production Must Be Coordinated with the Marketing Plan
585(6)
Accounting Data Can Help in Understanding Costs and Profit
591(6)
People Put Plans into Action
597(2)
Conclusion
599(1)
Questions and Problems
600(1)
Suggested Cases
601(6)
Developing Innovative Marketing Plans
Marketing Planning Process Is More than Assembling the Four Ps
607(1)
Blending the Four Ps Takes Understanding of a Target Market
608(6)
Forecasting Target Market Potential and Sales
614(2)
Forecasting Company and Product Sales by Extending Past Behavior
616(3)
Predicting Future Behavior Calls for More Judgment and Some Opinions
619(1)
Analysis of Costs and Sales Can Guide Planning
620(2)
The Marketing Plan Brings All the Details Together
622(5)
Companies Plan and Implement Whole Marketing Programs
627(1)
Planning for Involvement in International Marketing
628(3)
Conclusion
631(1)
Questions and Problems
632(1)
Suggested Cases
633(4)
Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
How Should Marketing Be Evaluated?
637(1)
Can Consumer Satisfaction Be Measured?
638(2)
Micro-Marketing Often Does Cost Too Much
640(2)
Macro-Marketing Does Not Cost Too Much
642(3)
Challenges Facing Marketers
645(6)
How Far Should the Marketing Concept Go?
651(1)
Conclusion
652(1)
Questions and Problems
653(1)
Suggested Cases
653(2)
Appendix A
Economics Fundamentals
655(1)
Products and Markets as Seen by Customers and Potential Customers
656(5)
Markets as Seen by Suppliers
661(2)
Demand and Supply Interact to Determine the Size of the Market and Price Level
663(1)
Demand and Supply Help Us Understand the Nature of Competition
664(3)
Conclusion
667(1)
Questions and Problems
667(2)
Appendix B
Marketing Arithmetic
669(1)
The Operating Statement
670(3)
Detailed Analysis of Sections of the Operating Statement
673(2)
Computing the Stockturn Rate
675(1)
Operating Ratios Help Analyze the Business
675(1)
Markups
676(1)
Markdown Ratios Help Control Retail Operations
677(1)
Return on Investment (ROI) Reflects Asset Use
678(1)
Questions and Problems
679(2)
Appendix C
Career Planning in Marketing
681(1)
There's a Place in Marketing for You
682(1)
There Are Many Marketing Jobs, and They Can Pay Well
682(1)
Develop Your Own Personal Marketing Strategy
683(1)
Conduct Your Own Personal Analysis
684(2)
Environment Analysis
686(6)
Develop Objectives
692(1)
Developing Your Marketing Plan
693(1)
Implementing Your Marketing Plan
694(3)
Video Cases
697(14)
Marketing in the Hardwood Industry
698(2)
Celestial Seasonings
700(1)
Briggs & Stratton Corporation
701(2)
Frog's Leap Winery
703(1)
Girl Scouts
704(2)
Volkswagen's New Beetle
706(2)
Royal Appliance Manufacturing Company: Dirt Devil
708(3)
Cases
711(38)
McDonald's ``Seniors'' Restaurant
712(1)
Healthy Foods, Inc.
712(1)
Pillsbury's Haagen-Dazs
713(1)
Bidwell Carpet Cleaning, Inc.
714(1)
Republic Polymer Company
715(1)
Three Rivers Steel Company
716(1)
Lilybank Lodge
717(1)
Sophia's Ristorante
717(1)
Sleepy Time Motel
718(1)
O'Keefe's Ice Arena
719(1)
Runners World
720(1)
Chem Tech
721(1)
Paper Supplies Corporation
722(1)
Mixed Media Technologies, Inc.
723(1)
Modern Horizons, Inc.
724(1)
Morgan Company
724(2)
Enviro Pure Water, Inc.
726(1)
State Bank
727(1)
myWedding.com
728(2)
Outdoor World, Inc.
730(1)
Chemical International, Inc.
731(1)
Cable Designs, Inc.
732(1)
Furniture to Go, Inc.
732(2)
Wire Solutions, Inc.
734(1)
PlastiForm Mfg., Inc.
734(1)
Rainbow Packers, Inc.
735(1)
Plastic Master, Inc.
736(1)
PCT, Inc.
737(1)
Metal Works, Inc.
738(1)
Deluxe Foods, Ltd.
739(1)
Expert Nursing Services, Inc.
740(1)
Lever, Ltd.
741(3)
Huntoon & Balbiera, P.C.
744(1)
Aluminum Basics Co.
745(1)
Romano's Take-Out, Inc.
746(3)
Computer-Aided Problems 749(5)
Notes 754(57)
Illustration Credits 811
Author Index 1(7)
Subject Index 8
Glossary 1(212)
Marketing's Role In the Global Economy and in the Firm
Drinks for Developing Countries
2(2)
Tesco Bets Small---and Wins Big
4(4)
Think Nevada, Think Haven for Daredevils
8(1)
eBay's Secret Ingredient
9(4)
That *%&#) @*$ Cellphone!
13(2)
Small Change: Bank that Pioneered Loans for the Poor Hits Repayment Snag
15(3)
All of Your People Are Salesmen: Do They Know? Are They Ready?
18(2)
Finding Target Market Opportunities
Reading, Writing and... Retailing
20(2)
7-Eleven Cracks the Code on Elusive Sugar-Free Slurpee
22(1)
Auto Makers Now `Slam' Cars Right in the Factory
23(1)
Super Bowl XXXVI: The NFL Tackles Mom
24(2)
The Escalade Scores with Athletes, Rappers
26(2)
`Got Milk?' Ad Campaign to Take on a Tough Target: Hispanic Teens
28(1)
Upper Crust: Fast-Food Chains Vie to Carve Out Empire in Pricey Sandwiches
29(2)
Bottom Line: Diaper Sales Sagging, P&G Thinks Young to Reposition Pampers
31(2)
Something Stylish, Something Blue
33(3)
Evaluating Opportunities in the Changing Marketing Environment
Sony Defends Top Spot
36(2)
Adobe Had a Popular Product. Making It Profitable Took Some Work
38(2)
On to the Living Room
40(3)
Smart Globalization
43(2)
Crossover Success: How Nafta Helped Wal-Mart Reshape the Mexican Market
45(2)
Marketers Tread Precarious Terrain: Ads Alluding to Sept. 11 Risk Taint of Commercializing Tragedy to Push Products
47(1)
With Islamic Dress, Out Goes the Guy Who Sold Burkhas
48(2)
Brand Builders: Cutting Edge
50(2)
The Environment Was Ripe for Abuse
52(4)
Buyer Behavior
Living Alone in America: Singleness Not the Same as Not Settled
56(3)
In Europe, Hot New Fashion for Urban Hipsters Comes from Peoria
59(1)
Low-Fat Industry Loses Out as Consumers Favor Flavor
60(3)
When Free Samples Become Saviors: Point-of-Sweat, Point-of-Thirst Marketing Offers Freebies When They Are Most Needed
63(1)
Safe at Home and All Plugged In: Electronics Grow More Elaborate as We Embrace 'Local Area Nesting'
64(3)
Exchanges: Making It Work
67(2)
B2B Recipe Eludes Grocers
69(2)
Silicon Valley Techies Suit Up Army with Sleeker Gear
71(5)
Getting Information for Marketing Decisions
How to Lower Marketing Costs---and Eliminate the Guesswork
76(1)
Winging into Wireless
77(2)
Corporate Intelligence: I-Spy
79(2)
McDonald's Asks Mystery Shoppers What Ails Sales
81(1)
How Do You Feel about a $44 Tooth-Bleaching Kit?
82(2)
Facing Up to CRM
84(2)
Name, Please: Surveyor Quietly Sells Student Information to Youth Marketer
86(3)
Educated Guesses: Sampling Is Taboo, but the Census Does Plenty of `Imputing,'
89(3)
Product
Building `Easy' into Technology
92(2)
Cruising for Quality
94(2)
Big Brands (Small Companies)
96(2)
The Best Global Brands
98(4)
Shoe Fetish
102(2)
Shoes that Morph from Sneakers to Skates Are Flying Out of Stores
104(1)
Cannibalize Your Own Products? If You Don't, Someone Else Will
105(1)
Disk Jockeying: DVD Gains on Tape, but Economics Have Hollywood in a Tizzy
106(2)
Ready-to-Wear Watchdogs: `Smart' Garments Keep Track of Vital Signs, Hide Odor; Skirt to Washer: `Too Hot!'
108(1)
Long Adept at Copying, Taiwan Takes to Patents
109(1)
Gel Candies `Like Rubber Stoppers' Linked to Deaths
110(4)
Place
Retail Reckoning: There Are Just Too Many Stores
114(4)
Retailers Discover Leap to Web's a Doozy
118(2)
Retailers Won't Share Their Toys: Rather than Cutting Prices, Stores Sell Exclusive Wares; Who's Got `Monsters' Dolls?
120(1)
Tres Cheap: Taking Aim at Costco, Sam's Club Marshals Diamonds and Pearls
121(2)
When Machines Chat
123(2)
Inside Cisco's $2 Billion Blunder
125(3)
The Friction Economy
128(4)
The New Teamwork
132(4)
Promotion
Another Advertising Star Is Born as Viewers Embrace Dell's Pitchman
136(1)
Spotlight Falls on Drug Ads
137(2)
Pass It On: Advertisers Discover They Have a Friend in `Viral' Marketing
139(1)
Closed-Circle Commerce: Networks of Hasidic Women, Other Tightly Knit Groups Help Shaklee Sell Products
140(2)
How Newspaper Overcame Loss of Big Advertisers
142(1)
Selling Iced Tea in February: Inside One Campaign
143(1)
MTV's World
144(2)
Ads Click: According to a Major New Survey, Some Types of Online Advertising May Deliver the Goods, After All
146(2)
The Medium Is the Instant Message
148(2)
Dialing for Dollars: Marketers See Mobile Phones as the Dream Advertising Platform. But Will Consumers?
150(2)
Super Bowl Gets Competition: Some Longtime Advertisers Opt for Alternatives Instead; Expensive One-Night Stand
152(2)
NBC Olympic Campaign Sports Plugs Inside Plugs
154(2)
Price
Ways to Boost Sales Right Now: Price Wisely, Do What You Know
156(1)
Decisions, Decisions: Where Are the High-Priced Traps---and How Can I Avoid Them?
157(2)
Dell Does Domination
159(3)
Drug Prices: What's Fair
162(5)
Pfizer Offers Seniors a Flat-Fee Drug Plan
167(1)
German Shoppers May Get 'Sale Freedom,'
168(1)
Revealing Price Disparities, the Euro Aids Bargain-Hunters
169(1)
Survival Tactics: The Dollar's Strength Tests the Ingenuity of U.S. Manufacturers
170(2)
Online Currency Failed to Make Sense
172(1)
Afghan Connection: Taliban Banned TV but Collected Profits on Smuggled Sonys
173(5)
Marketing Strategies: Planning, Implementation and Control
Kodak Is the Picture of Digital Success
178(1)
Harley-Davidson: `Hog' Maker Gets (Financial) Motor Running
179(2)
If at First You Don't Succeed... Some Retailers Are Finding Success in Industries Long Thought Off-Limits to E-Commerce
181(4)
Europe Presenting Challenges for AOL
185(2)
How Big Blue Plays D
187(2)
Mickey Mouse, Nike Give Advice on Air Security
189(1)
Best Call Centers Stress Training, Track Results to Gauge Success
190(1)
Let's Get Back to Basics, Folks!
191(2)
The Net as a Lifeline
193(3)
Priced to Move: Retailers Try to Get Leg Up on Markdowns with New Software
196(4)
Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
Help Is on the Way for People Who Hate Spam, Telemarketing
200(1)
Web Ads Growing Intrusive
201(2)
Peek-a-Boo, I See You---Clearly: Slumping Eyeglass Business Sets Its Sights on Toddlers; Better for Vision or Profits?
203(2)
Mixed Messages in Blues Singer's Ads Dismay Fans
205(1)
Doctor Group Defies South Africa AIDS Policy
206(1)
Friendly Watchdog: Federal Regulator Often Helps Banks Fighting Consumers
207(3)
Evasive Maneuvers: Detroit Again Tries to Dodge Pressures for a 'Greener' Fleet
210(3)
Smoking Offensive: Brazil's Strict Measures Open Unlikely Front in War on Cigarettes
213


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