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The Basics of Communication Research (with InfoTrac),9780534507787
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The Basics of Communication Research (with InfoTrac)

by ;
Edition:
1st
ISBN13:

9780534507787

ISBN10:
0534507786
Format:
Paperback
Pub. Date:
7/8/2003
Publisher(s):
Cengage Learning

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Summary

Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION. 1. Human Inquiry and Scientific Inquiry about Communication. 2. Basic Building Blocks in Conducting Communication Research. 3. Paradigms of Knowing in Communication Research. 4. Logic Systems and Theory in Communication Research. 5. The Ethics of Communication Research. Part Two: QUANTITATIVE COMMUNICATION RESEARCH. 6. Conceptualization and Operationalization. 7. The Logic of Sampling. 8. Survey Research. 9. Experiments. 10. Quantitative Text Analysis. 11. The Basics of Quantitative Data Analysis. 12. Inferential Statistics in Quantitative Data Analysis. Part Three: QUALITATIVE COMMUNICATION RESEARCH. 13. Participant Observation. 14. Qualitative Interviewing. 15. Social Text Analysis. 16. Qualitative Data Analysis.

Table of Contents

Part One: INTRODUCTION TO SCIENTIFIC INQUIRY ABOUT COMMUNICATION
1. Human Inquiry and Scientific Inquiry about Communication
2. Basic Building Blocks in Conducting Communication Research
3. Paradigms of Knowing in Communication Research
4. Logic Systems and Theory in Communication Research
5. The Ethics of Communication Research
Part Two: QUANTITATIVE COMMUNICATION RESEARCH
6. Conceptualization and Operationalization
7. The Logic of Sampling
8. Survey Research
9. Experiments
10. Quantitative Text Analysis
11. The Basics of Quantitative Data Analysis
12. Inferential Statistics in Quantitative Data Analysis
Part Three: QUALITATIVE COMMUNICATION RESEARCH
13. Participant Observation
14. Qualitative Interviewing
15. Social Text Analysis
16. Qualitative Data Analysis


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