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Basics of Design : Layout and Typography for Beginners,9781401879525
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Basics of Design : Layout and Typography for Beginners

by
Edition:
2nd
ISBN13:

9781401879525

ISBN10:
1401879527
Format:
Paperback
Pub. Date:
6/13/2005
Publisher(s):
Cengage Learning
List Price: $98.00

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Summary

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

Table of Contents

Preface vii
Intended Audience vii
Background of This Text viii
Textbook Organization ix
Features x
New to This Edition x
E.Resource xi
About the Author xi
Acknowledgments xii
Questions and Feedback xiii
Part One Design & Layout Basics
1(200)
Before You Begin to Design
2(19)
Decide What You Want to Say
3(1)
Decide Who Your Audience Is
4(2)
Pick a Design Format
6(2)
Hints for Effective Copywriting
8(4)
Quick Guide to Design Principles
12(2)
An Overview of the Design Process
14(5)
Summary
19(1)
Mini Quiz #1
20(1)
Emphasis
21(20)
Why Use Emphasis?
23(2)
Decide What is Most Important
25(2)
Emphasis Techniques
27(3)
Emphasis Examples
30(5)
Too Much of a Good Thing
35(1)
Advanced Page Analysis
35(1)
Advanced Page Analysis: Emphasis
36(2)
Summary
38(1)
Mini Quiz #2
38(1)
Exercises
39(2)
Contrast
41(21)
Why Use Contrast?
42(2)
Contrast Examples
44(10)
Advanced Page Analysis: Contrast
54(2)
Summary
56(1)
Mini Quiz #3
56(3)
Exercises
59(3)
Balance
62(25)
Why Use Balance?
64(1)
Symmetrical Versus Asymmetrical Balance
65(1)
A Word About Proportion
66(1)
Balance Examples
67(14)
Advanced Page Analysis: Balance
81(3)
Summary
84(1)
Mini Quiz #4
84(1)
Exercises
85(2)
Alignment
87(34)
Use Alignment to Improve Your Designs
90(11)
Text Alignment
101(3)
Group Related Elements
104(2)
Alignment Examples
106(10)
Advanced Page Analysis: Alignment
116(2)
Summary
118(1)
Mini Quiz #5
118(1)
Exercises
119(2)
Repetition
121(25)
Unity and Gestalt
124(4)
Repetition Examples
128(11)
Too Much of a Good Thing
139(3)
Advanced Page Analysis: Repetition
142(2)
Summary
144(1)
Mini Quiz #6
144(1)
Exercises
145(1)
Flow
146(18)
What is Flow?
146(1)
Verbal Flow
147(5)
Visual Flow
152(2)
Flow Examples
154(6)
Advanced Page Analysis: Flow
160(2)
Summary
162(1)
Mini Quiz #7
162(1)
Exercise
163(1)
Images
164(25)
Images Add Impact
164(3)
Photographs
167(8)
Illustrations
175(3)
A Word About Clip Art
178(2)
Type as Image
180(4)
Dingbats
184(1)
Visual Rules of Image Use
184(2)
Summary
186(1)
Mini Quiz #8
186(1)
Exercises
186(3)
Color
189(12)
Getting Started With Color
189(1)
The Secret Messages of Color
190(2)
Color and Computers
192(2)
Color Examples
194(2)
Tips for Using Color
196(1)
Summary
197(1)
Mini Quiz #9
198(1)
Exercises
198(3)
Part Two Typography Basics
201(52)
Overview of Technical Terms
202(27)
Basic Type Terms
203(1)
Type Anatomy
204(1)
Typefaces
204(1)
Type Styles and Type Families
204(4)
Type Sizes
208(1)
Weight
208(2)
Letterspacing, Leading, and Word Spacing
210(2)
Type Alignments
212(2)
Line Length
214(1)
Categories of Type
214(10)
Font Software Formats
224(2)
Summary
226(1)
Mini Quiz #10
226(2)
Exercises
228(1)
A Few Simple Type Rules
229(24)
Use Plenty of Contrast
232(6)
Emphasis Again
238(1)
Keep Your Typeface Choices Simple
238(3)
Avoid Conflict
241(1)
Type Combinations That Work
242(4)
Type Usage Guidelines
246(3)
Summary
249(1)
Mini Quiz #11
250(1)
Exercises
251(2)
Part Three Projects & Resources
253(45)
Focus On
254(34)
Stationery Sets
255(5)
Logos and Logotypes
260(3)
Flyers
263(5)
Banners
268(3)
Posters
271(2)
Newsletters
273(4)
Resumes
277(1)
Book Jackets
278(2)
CD Covers and Labels
280(2)
Summary
282(1)
Exercises
282(6)
Tools and Resources
288(10)
Critique Guide
288(1)
Typical Design Tools and Technology
289(2)
Desktop Publishing Software
291(3)
Clip Art and Type Sources
294(1)
Useful Books and Magazines
295(3)
Glossary 298(4)
Index 302


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